Growth Marketing Manager

Growth Marketing Manager

Constrafor is a SaaS and fintech platform purpose-built for construction. We are setting new standards of productivity and cost-efficiency for the way General Contractors and Subcontractors manage procurement & financial transactions. With over $30 million of VC financing, we are forging the path for construction innovation. Join us on our mission to advance the largest industry in the world.

We are seeking a dynamic Growth Marketing Manager to spearhead the promotion and expansion of our Early Pay Programan innovative financial solution addressing cash flow challenges for contractors in the construction industry. Additionally, you will lead initiatives for our cutting edge AI-enabled CFO Suite, CRU.AI.

In this key role, you'll develop and execute strategic marketing initiatives to drive demand, generate leads, and showcase the value of our products. You'll be at the forefront of our growth strategy, leveraging data-driven insights and creative approaches to engage with our target audience and scale adoption of the Early Pay Program.

Key Responsibilities :

• Develop and execute comprehensive demand generation strategies tailored to the construction industry, aligning with our target Subcontractor audience and business goals.
• Collaborate with product and sales teams to create compelling content and resources, such as blog posts, case studies, webinars, and more, to engage with SMB construction companies.
• Manage and optimize marketing campaigns, including PPC, SEO, email marketing, and social media advertising, to reach business owners and C-suite decision makers.
• Identify and segment target audiences within the construction sector to personalize and maximize the impact of marketing campaigns.
• Analyze and report on key performance metrics to measure the effectiveness of demand generation efforts and make data-driven improvements.
• Coordinate events to increase industry engagement.
• Work closely with the Sales team to ensure seamless lead handoff and alignment on strategy.
• Generate thoughtful and relevant content that will engage our key target audiences.
• Stay up-to-date on construction industry trends to enhance our demand generation efforts.
• Foster a positive, high-energy team culture focused on exceeding goals.

Qualifications :

What We Offer :

Constrafor is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.