VP of Product Strategy

Vice President, Product Strategy

Location : Bremerton, WA (Hybrid)

Reports To : Chief Revenue Officer

About the Organization

A leading not-for-profit financial cooperative with over 300+ employees is seeking a Vice President of Product Strategy to drive innovation, growth, and market competitiveness.

The organization is committed to financial empowerment, community impact, and operational excellence. It offers a collaborative, mission-driven culture that values employee development, inclusion, and service to its members.

Position Overview

The Vice President of Product Strategy will be responsible for leading the overall product vision, strategy, and execution across digital and traditional financial products.

This executive will oversee the product management function, drive product innovation, optimize pricing strategies, and ensure alignment with business goals and customer needs.

The ideal candidate will bring deep expertise in product leadership , digital banking , financial product development , and cross-functional collaboration , with a proven record of launching successful products and achieving measurable business results.

Key Responsibilities

• Develop and execute a comprehensive product strategy that aligns with business goals, market trends, and customer needs.
• Lead product lifecycle management from ideation through launch and post-implementation optimization.
• Conduct market research , competitive analysis, and voice-of-customer studies to identify new opportunities.
• Drive digital transformation initiatives and deliver innovative financial technology solutions.
• Oversee deposit product pricing , benchmarking, and performance reporting to ensure competitiveness.
• Lead promotional and incentive strategies that align with marketing and sales goals to drive growth.
• Build, lead, and mentor a high-performing product management team focused on collaboration, innovation, and accountability.
• Partner cross-functionally with marketing, finance, IT, compliance, and risk management teams.
• Monitor and analyze product performance metrics , adoption, and profitability to identify opportunities for improvement.
• Ensure all products comply with regulatory standards and internal risk management policies.

Qualifications

Core Competencies

Values

Compensation & Benefits