VP of Digital / eCommerce

Company Description

Orion's mission is to transform longevity through sleep. Orion just raised an $18m Seed Round and is founded by unicorn founders who have built & sold companies for combined $2 billion+. Orion's smart sleep system uses AI to make 6 hours of sleep feel like 10 and the company is positioned to disrupt the $100 billion preventative health market.

Role Description

We're looking for a VP of Digital & eCommerce to lead all things digital—from strategy to execution. You'll oversee site performance, conversion, user experience, digital marketing, funnel optimization, and own the full customer lifecycle across DTC channels.

As a key member of the leadership team, you'll be responsible for building a high-converting digital ecosystem that drives customer acquisition, engagement, and long-term value.

Key Responsibilities

Own and drive the end-to-end digital strategy across eCommerce, performance marketing, site, mobile, retention, and analytics

Lead optimization of the website and checkout experience to increase conversion and average order value

Manage full eCommerce P&L, including revenue forecasting, budget allocation, CAC / LTV tracking, and unit economics

Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences

Implement tools, technologies, and best practices to scale DTC growth efficiently

Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies

Build out the digital growth team as the company scales

Ideal Candidate Profile

8–10+ years of experience in DTC eCommerce, ideally in health tech, wellness, fitness, or consumer electronics

Proven track record of scaling eComm businesses from early-stage to $50M+

Deep understanding of CRO, funnel optimization, UX / UI, and performance media

Analytical thinker with strong command of data, A / B testing, and attribution

Comfortable in scrappy, high-growth environments with a focus on execution

Experience managing cross-functional teams and third-party partners

Passionate about sleep, health, and using technology to improve lives