Talent.com
Product Marketing Manager, Real-World Data (RWD)
Product Marketing Manager, Real-World Data (RWD)Norstella • Richmond, VA, United States
Product Marketing Manager, Real-World Data (RWD)

Product Marketing Manager, Real-World Data (RWD)

Norstella • Richmond, VA, United States
5 days ago
Job type
  • Full-time
Job description

Product Marketing Manager, Real-World Data (RWD)

Company : Norstella

Location : Remote, United States

Date Posted : Oct 16, 2025

Employment Type : Full Time

Job ID : R-1536

Description

About NORSTELLA :

At Norstella, our mission is simple : to help our clients bring life-saving therapies to market quicker—and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients :

  • Citeline – accelerate the drug development cycle
  • Evaluate – bring the right drugs to market
  • MMIT – identify barrier to patient access
  • Panalgo – turn data into insight faster
  • The Dedham Group – think strategically for specialty therapeutics

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.

The Role : Product Marketing Manager, Real-World Data (RWD)

The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You’ll shape and execute GTM for Norstella’s RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue

Responsibilities :

  • Positioning & Messaging : Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers.
  • Go-to-Market : Build and run launch plans (tiers, milestones, pricing / packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs.
  • Market Intelligence : Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations.
  • Pipeline Enablement : Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales / CS through trainings and talk tracks.
  • Demand Support : Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics.
  • Qualifications :

  • Bachelor’s in Business, Marketing, or a life sciences field.
  • 3–5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR / EHR, Rx, hub / specialty pharmacy) strongly preferred.
  • Proven ability to turn technical concepts into compelling, concise messaging and content.
  • Executive-ready communicator; excellent writing and PowerPoint.
  • Comfortable in fast-moving, cross-functional environments; bias to action.
  • Pragmatic Institute or PMA certification a plus
  • Location : United States

    Our Guiding Principles for success at Norstella :

    01 : Bold, Passionate, and Mission-First

    02 : Integrity, Truth, and Reality

    03 : Kindness, Empathy, and Grace

    04 : Resilience, Mettle, and Perseverance

    05 : Humility, Gratitude, and Learning

    Benefits :

  • Medical and Prescription Drug Benefits
  • Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
  • Dental & Vision Benefits
  • Basic Life and AD&D Benefits
  • 401k Retirement Plan with Company Match
  • Company Paid Short & Long-Term Disability
  • Paid Parental Leave
  • Paid Time Off & Company Holidays
  • The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

    Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

    Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

    All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com / careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address : [email protected] .

    Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

    Create a job alert for this search

    Product Marketing Manager • Richmond, VA, United States

    Related jobs
    Product Manager - Finance Data Products

    Product Manager - Finance Data Products

    MCKESSON • Richmond, VA, United States
    Full-time
    McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare.We are known for delivering insights, products, and services that make quality care more accessibl...Show more
    Last updated: 9 days ago • Promoted
    Boomi Integration Architect - Manager - 65711224

    Boomi Integration Architect - Manager - 65711224

    Cognizant • Colonial Heights, VA, US
    Full-time
    About the role As a Boomi Integration Architect, you will make an impact by designing and implementing scalable integration solutions that enhance business operations and data flow across systems.Y...Show more
    Last updated: 3 days ago • Promoted
    Business Manager I Ses 1

    Business Manager I Ses 1

    State of Florida • Petersburg, Virginia, USA
    Full-time
    Agency : Florida Fish and Wildlife Conservation Commission.Working Title : BUSINESS MANAGER I - SES - 1.Posting Closing Date : 11 / 25 / 2025. Florida Fish and Wildlife Conservation Commission (FWC).Fish ...Show more
    Last updated: 15 days ago • Promoted
    Management Associate, Production

    Management Associate, Production

    Martin Marietta • Doswell, VA, United States
    Full-time
    The Martin Marietta Management Associate Program is an investment in you.It is our way of selecting and developing the very best people, and it is your portal to a challenging and rewarding career....Show more
    Last updated: 18 days ago • Promoted
    Director of Product Marketing

    Director of Product Marketing

    Persado • Richmond, VA, US
    Full-time
    Persado Product Marketing Director.Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks.Used by 8 out of the...Show more
    Last updated: 21 days ago • Promoted
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Ruther Glen, VA, USA
    Full-time
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...Show more
    Last updated: 23 days ago • Promoted
    Principal Product Manager, Growth

    Principal Product Manager, Growth

    PagerDuty • Richmond, VA, United States
    Full-time
    NYSE : PD) is a global leader in digital operations management.Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty i...Show more
    Last updated: 7 days ago • Promoted
    Central Regional Director

    Central Regional Director

    DHRM • Petersburg, Virginia, USA
    Full-time
    VVFS-Virginia Community Resour.The Regional Director leads supervises and manages 8-10 assigned DVS Offices and 20-30 personnel. The Regional Director reports directly to the Benefits Director.The B...Show more
    Last updated: 13 days ago • Promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Proofpoint • Richmond, VA, United States
    Full-time
    We are the leader in human-centric cybersecurity.Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead...Show more
    Last updated: 5 days ago • Promoted
    Senior Manager AI Product Manager Velocity Black (Remote Eligible)

    Senior Manager AI Product Manager Velocity Black (Remote Eligible)

    Capital One • Richmond, Virginia, USA
    Remote
    Full-time +1
    Senior Manager : AI Product Manager : Velocity Black (Remote - Eligible).Product Management at Capital One is a booming vibrant craft that requires reimagining the status quo finding value creation o...Show more
    Last updated: 22 hours ago • Promoted • New!
    Marketing Manager, Sales Enablement, LoopNet

    Marketing Manager, Sales Enablement, LoopNet

    CoStar Group • Richmond, Virginia, USA
    Full-time
    Marketing Manager Sales Enablement LoopNet.CoStar Group (NASDAQ : CSGP) is a leading global provider of commercial and residential real estate information analytics and online in the S&P 500 In...Show more
    Last updated: 30+ days ago • Promoted
    AI Product Sales Manager

    AI Product Sales Manager

    Virginia Staffing • Richmond, VA, US
    Full-time
    The AI Product Sales Manager is a sales professional characterized by intimate understanding of their specific product, the pain it resolves, the competitors, market, qualification, objections, and...Show more
    Last updated: 14 days ago • Promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPA • Bowling Green, Virginia, us
    Remote
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show more
    Last updated: 30+ days ago • Promoted
    Territory Account Manager

    Territory Account Manager

    EquipmentShare • Colonial Heights, Virginia, USA
    Full-time
    Build the Future with Us EquipmentShare is Hiring a Territory Account Manager.At EquipmentShare were not just filling a role. Were on a mission to transform an industry thats been stuck in the past...Show more
    Last updated: 15 days ago • Promoted
    Store Manager

    Store Manager

    Family Dollar • Ruther Glen, VA, USA
    Full-time
    Join the Family Dollar team as a Store Manager and help us lead our store to success.As a Store Manager, you will be responsible for hiring, training, and managing staff, overseeing store operation...Show more
    Last updated: 23 days ago • Promoted
    Product Marketing Manager - Oracle Autonomous AI Database

    Product Marketing Manager - Oracle Autonomous AI Database

    Oracle • Richmond, VA, United States
    Full-time
    Oracle is seeking an experienced Product Marketing Manager to help shape and promote its premier Oracle AI Autonomous Database. In this high-visibility role, you'll collaborate closely with senior e...Show more
    Last updated: 5 days ago • Promoted
    Franchise Development Manager

    Franchise Development Manager

    BRILTALENTA SOLUTIONS PRIVATE LIMITED • Fort Lee, Virginia, USA
    Full-time
    Fort Lee NJ 07024 / Commerce CA 90040.This role will be responsible for identifying prospects managing the sales pipeline and ensuring compliance with franchise regulations while representing the b...Show more
    Last updated: 20 days ago • Promoted
    Content Coordinator

    Content Coordinator

    recruitometry • Fort Lee, Virginia, USA
    Full-time
    Social Media & AI Video Content Coordinator.If youre someone who loves bringing ideas to life through engaging videos experimenting with emerging AI tools and creating scroll-stopping content acros...Show more
    Last updated: 23 days ago • Promoted