W2 only
Local to IL - Hybrid role
Project Name : Supporting the Marketing Campaign Operations team
Top 3 skill sets required for Analyst - Loyalty Marketing Data Analytics II I
Job Description :
Our Marketing and Loyalty team is the strategic force behind Uniteds industry-leading brand and experience supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications market research and brand teams drive travelers familiarity and engagement with the United brand.To further this mission we are seeking a talented individual to join our Digital Marketing Operations team and support our campaign operations.The Data Analyst will be responsible for collecting analyzing and interpreting data to provide actionable insights that support business decision-making.This role involves building dashboards and reports across our marketing channels and collaborating closely with cross-functional teams.It also involves managing and delivering audience data for marketing campaigns.Responsibilities
Analyze marketing data to identify patterns and trends providing actionable insights to data and marketing teamsDevelop and automate reports dashboards and visualizations to communicate insights to stakeholdersBuild and manage data extensions and audience segments in Salesforce Marketing Cloud SFMC by writing SQL queriesDevelop and optimize data standards processes and workflows including ad-hoc processes automated triggers and marketing data pipelines to improve operational efficiency and campaign executionQualifications
3-5 years of experience in data analysis or a similar analytical role ideally within marketing or business analyticsStrong proficiency in SQL and PySparkStrong experience in Amazon redshift and DatabricksHands-on experience with Salesforce Marketing Cloud SFMCExcellent analytical and problem-solving skills with the ability to identify meaningful patterns and insights from complex dataStrong communication skills with the ability to translate technical findings into clear actionable business recommendations