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Marketing Specialist, Data and GTM

Marketing Specialist, Data and GTM

LEE KUM KEELa Puente, CA, US
6 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Add Flavor to Your Career – Explore New Opportunities at Lee Kum Kee!

Ready to bring fresh energy to your career? At Lee Kum Kee, we’re committed to your growth, offering a place where creativity and innovation thrive. If you're eager to make an impact and advance your career, apply today and start adding flavor to your professional life!

ABOUT THE COMPANY

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 500 employees (Americas Zone Region). We are looking for the best and brightest talents to join our company and work together to bring the next level of success!

POSITION SUMMARY

The Marketing Data & GTM Analyst is responsible for driving the successful implementation, adoption, and optimization of the sales force management system across the commercial sales team. Acting as a strategic partner to Sales, Marketing, IT, and external vendors, this role will consolidate user requirements, coordinate project milestones, and enable data-driven go-to-market (GTM) initiatives. The ideal candidate possesses strong analytical skills, project management experience, and a passion for leveraging data and technology to drive commercial results.

ESSENTIAL FUNCTIONS

  • Project Leadership : Lead the end-to-end implementation of the sales force management system. Gather and consolidate requirements from Sales and Marketing, coordinate with IT, and manage collaboration with vendor project team.
  • Stakeholder Management : Serve as the primary liaison between commercial teams, IT, and external partners. Translate business needs into actionable technical solutions and project plans.
  • Data Analytics & Insight : Analyze sales, marketing, and market data using Power BI and Excel to generate actionable insights and dashboards that support GTM strategies and sales team focus.
  • GTM Enablement : Develop and deliver data-driven recommendations to support commercial planning, sales execution, and strategic market initiatives
  • Monthly Reporting : Run and distribute regular monthly reports to ensure supervisors and management have accurate, up-to-date information to monitor performance, identify opportunities, and address any gaps.
  • Training & Adoption : Design, coordinate, and deliver system training to commercial users. Drive user adoption, answer process questions, and ensure best practice utilization.
  • Continuous Improvement : Monitor system usage and performance post-implementation. Collect feedback, propose improvements, and ensure that commercial objectives are met through ongoing enhancements.

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, Data Analytics, Information Systems, or related field.
  • 3+ years of experience in marketing operations, commercial excellence, sales operations, or a similar analyst / project management function.
  • Proven experience implementing CRM or sales force management systems (C4C, Salesforce, SAP, etc.).
  • Strong data analytics skills; advanced proficiency in Excel and Power BI (or equivalent business intelligence tools).
  • Demonstrated project management skills; ability to manage cross-functional projects and multiple stakeholders.
  • Excellent verbal and written communication skills, with the ability to translate technical topics for business stakeholders and vice versa.
  • Strong organizational skills, proactive problem-solving approach, and attention to detail.
  • Experience in FMCG, CPG, or related industries is preferred.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficient in English; proficiency in Cantonese and / or Chinese (reading and writing) is a plus.
  • Excellent written and verbal communication skills.
  • Highly detail-oriented, thorough, and well organized.

    • It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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