Sr. Public Relations and Social Media Manager

Description

Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world’s most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions. We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.

Overview

We are seeking an experienced and dynamic Sr. Public Relations (PR) and Social Media Manager with a deep understanding of the semiconductor industry. This role will lead our public relations strategy, drive brand awareness, and shape the company’s narrative across global markets and target customer segments. The ideal candidate will have a proven track record of managing media relations, creating impactful PR campaigns, and positioning a brand as a thought leader in industry. This position reports to the VP, Corporate Marketing.

The typical base pay range for this position is USD $148,000 - $232,100 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Responsibilities & Competencies

Job Duties

• Develop and implement a comprehensive PR and Social Media Strategy aligned with company objectives
• Act as a key advisor to senior leadership on PR and go-to-market communication
• Own and drive a comprehensive PR calendar which incorporates product launch announcements, news briefs, speaking opportunities, keynotes, industry award submissions, PR roadshows, strategic media events, etc.
• Enable key spokespersons and business leaders to shape their narrative and technology message
• Secure consistent media coverage in top-tier business / finance / technology publications and trade media
• Manage external PR agencies and contractors, including definition and ownership of SoWs, projects / deliverables, and KPIs with a focus on strong collaboration and clear outcomes
• Create well-written, compelling content for press releases, media kits, byline articles, blogs, and other communication materials
• Ensure messaging is clear, consistent, and aligns with corporate objectives, brand voice, and style
• Develop and promote executive profiles, speaking engagements, and thought leadership opportunities
• Proactively prepare crisis communication plans and manage issues when they arise
• Provide timely responses to any PR challenges to safeguard the company’s brand and reputation
• Lead PR initiatives for product launches, trade shows, and corporate events in partnership with the rest of the Corporate Marketing team and cross-functional stakeholders
• Track and analyze PR metrics to assess effectiveness and ROI
• Prepare regular reports for leadership on PR outcomes and opportunities

Competencies

Qualifications (Requirements)

Belief in Diversity

Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.