Digital Analytics Specialist - 247941

Digital Analytics Specialist

Location : 2 Days Remote & 3 Days Onsite in Lower Manhattan

Position Type : 6-Month Contract-to-Hire / Full-Time

One of our top healthcare clients is seeking a detail-oriented and data-driven Digital Analytics Specialist to join our growing Marketing Analytics team. They're looking to bring on an individual who is looking to grow their career within Digital Analytics, with a strong attention to detail and analytical mindset.

Responsibilities :

• UTM Provisioning : Create and manage UTM tracking parameters to ensure campaign accuracy and consistency.
• Digital Analytics CMT Tactic Validations & Activation : Validate and activate campaign tracking for new marketing tactics.
• Release QA & Tracking Confirmation : Conduct quality assurance for site tagging and campaign tracking prior to releases.
• Google Analytics Reporting & Analysis : Develop and maintain reports, monitor key metrics, and provide insights to stakeholders.
• Google Analytics Modifications : Implement and maintain configurations, goals, and filters within GA.
• Google Tag Manager Modifications : Update and troubleshoot tagging configurations to ensure proper data capture.
• SEO Reporting & Analysis : Support ongoing SEO performance tracking and reporting.
• Training & Stakeholder Enablement : Conduct training sessions and create resources to help teams interpret and act on analytics data.
• Documentation : Maintain comprehensive documentation for tagging, analytics setups, and QA processes.

Qualifications :