Sales and Marketing Associate

Location : In Office

Status & Salary : Full-Time; Exempt : $60,000 - $62,000 / year plus performance-based bonus opportunities tied to number of clients signed up for services ; based on applicable skills & experience.

SUMMARY OF ROLE

The Sales & Marketing Manager is responsible for maintaining and developing new and innovative marketing methods. This position’s objective is to drive strategy and scale growth, while creating an environment and culture that provides strong vision, direction, and support that will impact the company’s growth and ensure success for all.

ESSENTIAL RESPONSIBILITIES include but are not limited to :

Reasonable accommodations may be made for individuals with medical limitations or disabilities to perform the Essential Responsibilities.

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; overall goal to explore areas of business opportunity.
• Identify additional markets and business development opportunities.
• Identify all local influence centers (hospitals, nursing homes, assisted living with rehabilitation or respite care, doctors’ offices and other health providers) to determine lead sources.
• Develop and manage new referral sources through face-to-face meetings, networking and digital strategies.
• Develop blueprint and sales strategy.
• Perform client assessments; coordinate with the office staff to ensure client starts in a timely manner.
• Personally visit and arrange meetings with persons responsible for or in a position to refer clients, this includes private, public and non-profit organizations.
• Utilize monthly marketing calendar to coordinate activity with national focus.
• Arrange presentations of Senior Helpers services at staff meetings in hospitals, nursing homes, doctor’s offices and private companies.
• Attend trade shows, conferences, networking events representing Senior Helpers services. Network with others in the industry to develop additional lead sources.
• Manage various marketing and advertising methods including social media. digital marketing, direct mail, print ads, networking, and develop new methods of marketing with assistance from the Franchisor’s Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Analyze weekly activity reports, KPIs, and marketing data and utilize information in these reports to strategize how to gain additional clients based on the data.
• Provide weekly report to owner summarizing all activities from the past week and your strategy for the upcoming week.
• Meet to exceed sales objectives.
• Always represent the company with professionalism.
• Perform other duties as assigned.

KNOWLEDGE, SKILLS & ABILITIES

MINIMUM QUALIFICATIONS

PHYSICAL DEMANDS includes but are not limited to :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with medical limitations or disabilities to perform the essential functions.

BENEFITS included but not limited to :

Senior Helpers of Northern Queens is independently owned & operated.

We are proud to be an equal opportunity employer and prohibit discrimination / harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.

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