Director, First Party Events

Director Of First Party Events

The Director of First Party Events leads Docusign's global portfolio of proprietary, brand-owned experiences, including our flagship Momentum series, Discover (developer event) and internal and customer-facing programs that bring our brand and product to life.

This leader is responsible for the strategy, design, and execution of events that drive brand love, customer engagement, and revenue impact. They will manage a high-performing team of event professionals and agency partners, collaborate cross-functionally across Marketing, Sales, and Product, and ensure every Docusign experience is meaningful, measurable, and aligned to our business goals.

This position is a people manager role reporting to the Vice President, Experiential Events.

Responsibilities include :

• Develop and execute a global first-party event strategy that aligns with Docusign's brand positioning, go-to-market priorities, and pipeline goals.
• Partner with the VP, Experiential Events to shape the long-term event model, including flagship strategy, tiering, and calendar planning.
• Serve as a strategic thought partner to Marketing, Sales, and Executive Leadership on how events drive business impact.
• Oversee the planning and execution of major first-party programs, including Momentum (NYC flagship and global cascades), and other key brand experiences.
• Ensure programs are delivered on time, on brand, and on budget balancing creative excellence with operational efficiency.
• Lead agency and vendor relationships, including sourcing, negotiation, and performance management.
• Drive cross-functional collaboration with Product Marketing, Partner Marketing, Comms, and Brand to ensure cohesive messaging and experiences.
• Partner with Marketing Analytics to define and track success metrics (e.g., pipeline impact, account engagement, attendee satisfaction, cost per attendee).
• Optimize event formats, content, and spend based on insights and performance data.
• Implement processes, templates, and frameworks that increase team efficiency and scalability.
• Lead, mentor, and develop a team of event managers and coordinators and foster a culture of creativity, accountability, and growth.
• Encourage innovation while maintaining operational excellence and financial discipline.
• Partner with Finance & Operations to forecast budgets, and resourcing needs.

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring

Basic :

Preferred :

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $157,500.00 - $254,350.00 base salary

Illinois, Colorado, Massachusetts and Minnesota : $151,200.00 - $213,600.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area) : $151,200.00 - $222,450.00 base salary

This role is also eligible for the following :

Global benefits provide options for the following :

Work Authorization Notice : Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life At DocuSign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible For Employment

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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