Marketing Coordinator Job at FrankCrum Staffing, Inc. in Charlotte

Job Description

Job Description

JOB POSITION : Marketing Coordinator

DEPARTMENT : Sales & Marketing

REGION : Americas Region

JOB LOCATION : Charlotte, NC

Marketing Coordinator (AUTO / ETM - Americas)

Location : Charlotte, NC (On-site, not a remote position)

We believe that simplicity drives productivity. Our mission is to empower modern auto technicians by designing tools that make complex automotive technology easy to understand and apply. As the automotive industry rapidly evolves, we remain at the forefront, delivering cutting-edge Technology, Engineering, and Knowledge solutions for technicians and consumers alike.

We are seeking a dynamic and results-driven Marketing Coordinator to lead the execution of marketing initiatives for our ETM (Electronic Test & Measurement) and AUTO product lines across North America. In this collaborative role, you’ll work closely with our global team and customer marketing departments to create impactful campaigns that support sales and enhance brand awareness.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for both the AUTO and ETM businesses, including brand development, value propositions, and market positioning.
• Collaborate with Sales Directors and Commercial Teams to create targeted campaigns that drive product awareness, customer engagement, and adoption.
• Partner with internal content creators and the sales team to produce compelling marketing assets, including images and videos.
• Cultivate relationships with marketing teams at key accounts to enable co-branded, cross-company marketing campaigns.
• Generate actionable, data-driven insights and performance analytics to inform marketing decisions and measure effectiveness.
• Plan and coordinate company participation in industry trade shows, exhibitions, and events.
• Manage and grow our presence on social media platforms to enhance customer engagement and brand loyalty.
• Represent us at key industry events, associations, and educational institutions to strengthen brand presence.
• Regularly report on marketing performance, business outcomes, and KPIs.

What We Value :