Senior Manager, Influencer Lead

Social Content Creator Lead

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

The Social Content Creator Lead will be responsible for the end-to-end management of Influencer work in our Xfinity Social portfolio, both paid and organic. This person will serve as the key liaison to Influential and will partner with Media, Spark, GMR, PR, corporate comms, and other internal and external teams as relevant, to drive the body of creative work. They will strengthen our creator strategy and oversee all creative output, ultimately driving to favorably impact Brand perception, awareness, and engagement. This role will span three categories : the Ambassador Program, Paid Media Creative Work, and Brand Partnerships Social. This role will also support the Xfinity Social team by way of training in and participation with our talent interviews and onsite activations and experiences.

Core Responsibilities :

• Partner with Media, Spark, and Influential to develop our 2026 Ambassador strategy that contemplates a holistic approach and aligns with overarching 2026 Media Social strategy.
• Oversee the creative briefing and creative output associated with the Paid Media Influential campaigns.
• Overhaul the process for Influential creative reviews and approvals, with a goal to streamline documentation and to ensure all collaborating internal and external teams' needs are met.
• Stand up a new process with Brand Partnerships and GMR to bring social workstreams into Xfinity Social team; this will require transfer of existing partnerships and the set-up of a net-new approach for how we plan against Brand Partnership objectives.
• Track and analyze Influential data to optimize creator social media strategies.
• Coordinate with organic social teammates to identify opportunities for collab posting, expanding reach and amplifying brand messages.
• Review all creative through the lens as the voice of the brand, ensuring creator tone and messaging aligns with brand identity; maintain strategic alignment to "Xfinity transforms the everyday into extraordinary connection."
• Build and nurture ambassador relationships.
• Support monitoring and managing any potential online crises or negative comments, escalating to the appropriate care teams as necessary.
• Team member available for partner activations, talent interviews, and any future ownable Xfinity series representation; as prioritized and defined by Manager, Social Content & Internal Partnerships.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to :

Disclaimer :

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills : Marketing Tactics; Campaign Development; Social Media Content Management; Brand Identity; Marketing Campaigns

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees.

Education : Bachelor's Degree

Relevant Work Experience : 7-10 Years

Job Family Group : Marketing