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Senior Director, Global Brand and Communication

Senior Director, Global Brand and Communication

FlexeraItasca, IL, United States
5 days ago
Job type
  • Full-time
Job description

remote type Remote locations Home-United States time type Full time posted on Posted 8 Days Ago job requisition id 16380

Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint in hybrid environments-from on-premises to SaaS to containers to cloud.

We're transforming the software industry. We're Flexera. With more than 50,000 customers across the world, we're achieving that goal. But we know we can't do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we're consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com

We are seeking a strategic and visionary Senior Director, Corporate Communications & Brand to shape and amplify the company's narrative across earned, owned, and shared channels, while stewarding the brand to ensure consistency, relevance, and resonance with key audiences. This individual will lead media relations, corporate communications, content strategy, and thought leadership.

Expectations of you and your team

Corporate Communications :

Develop and execute a comprehensive communications strategy aligned with Flexera's business goals.

Serve as a strategic advisor to senior leadership on communications matters.

Manage PR agency relationships and oversee global media outreach.

Work closely with internal communications, partner marketing, customer marketing, product marketing, analyst relations and sales enablement teams to coordinate effective and impactful end-to-end communications for all company initiatives

Own the crisis communications strategy & run point on crisis comms

Brand Strategy & Execution :

Own the global brand strategy, architecture, and visual identity.

Ensure the brand shows up consistently everywhere it shows up - through our products, our marketing programs, sales interactions and internal communications

Lead brand measurement initiatives to assess awareness, perception, and equity.

Work with product and product marketing teams on branding for new and acquired solutions

Work with legal teams to establish and maintain brand IP & attributes

Oversee all creative services staff and agencies

Thought Leadership & Content Strategy :

Own the thought leadership and content strategy across the full customer lifecycle, supporting brand, demand and customer advocacy programs

Partner with the CEO, executive team and subject matter experts across the business to craft compelling thought leadership messaging that shapes market perception of Flexera.

Collaborate with Growth and Digital marketing teams to ensure brand-aligned storytelling is woven throughout all marketing channels

Strategic Leadership :

As a member of the marketing leadership team, will collaborate with other marketing leaders to build and maintain a fun, engaging, outcome-oriented culture with your team and across marketing

Manage your assigned budget and work with marketing colleagues to optimize investments for maximum impact

Bring innovative ways of working to your team, including methods for leveraging AI

Own and proactively manage the organizational design and performance of the Communications and Brand team, aligned to business needs and industry best practices

What makes you a great fit?

10+ years of experience in B2B corporate communications and demonstrated experience with brand strategy, preferably in the SaaS technology space

Exceptional writing, storytelling, and executive presence

Experience managing agencies and cross-functional teams

Ability to thrive and have fun in a fast-paced, collaborative, matrixed environment

Strong analytical skills and experience with brand and communications measurement

Experience in a private equity-backed or high-growth SaaS environment

Familiarity with IT, cloud, or enterprise software sectors

Understanding of LLMs and how to optimize for these across media, brand and content

#LI-REMOTE#LI-ES1#LI-MARKETING

Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local / national laws, policies and / or regulations.

Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.

We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.

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Director Brand • Itasca, IL, United States

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