Sales Director, Independent Agencies

Comcast • Rockford, IL, United States

20 days ago

Job type

Full-time

Job description

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

We're looking for a driven, strategic, and consultative Independent Agency Sales Director to help launch and lead our Midwest DSP expansion. This is a high-impact opportunity to be a foundational team member as we establish our presence in the Chicago / Midwest market, with significant potential for leadership growth as we build out the region.

You'll be instrumental in shaping our independent agency business by evangelizing our platform and supply, building deep agency relationships, and driving revenue across a dynamic and evolving media landscape. This role offers the unique opportunity to form something from the ground up while having the backing of Comcast and Freewheel's resources and technology.

This role is perfect for a scrappy, entrepreneurial sales lead from a challenger DSP or ad tech startup who thrives on building territories while bringing the executive presence needed to succeed within a larger organization.

Job Description

Who We're Looking For :

An experienced programmatic platform seller with 5-7 years of sales experience, including at least 3+ years selling DSP / programmatic platforms directly to agencies. Ideal background would include demonstrated success within both growth-stage companies where resourcefulness and innovation were essential to success, as well as ability to navigate larger corporate structures. We are looking for someone from a challenge programmatic platform, who has proven experience in new business development and cultivating relationships within the Midwest independent agency network.

Role Responsibilities :

Drive New Business : Prospect and close net-new opportunities with independent agencies and programmatic teams, with a hunter’s mindset and a consultative approach.
Sales Excellence : Maintain a high level of sales activity and consistently exceed revenue targets.
Territory Development : Build and expand market presence in the Chicago / Midwest region, creating your unique playbook for growth.
Strategic Account Growth : Develop and execute account plans that expand platform adoption and deepen client engagement.
Client Consultation : Translate client marketing objectives into actionable programmatic strategies using our DSP and data solutions.
Relationship Building : Cultivate executive-level relationships within independent agencies to become a trusted advisor and long-term partner.
Platform Demonstrations : Deliver compelling, tailored demos that showcase the DSP’s capabilities and value, helping clients visualize how our technology solves their unique challenges.
Cross-Functional Collaboration : Work closely with product, marketing, legal, and account management across Freewheel & Comcast to deliver a seamless client experience.
Platform Evangelism : Represent the voice of the customer internally and externally, helping shape product development and go-to-market strategies.
Market Intelligence : Stay ahead of industry trends, competitive platforms, and client needs to inform strategy and positioning.

Candidate Qualifications :

5-7 years of sales experience with at least 3+ years selling programmatic platforms directly to agencies

Established connections within Midwest independent agency networks

Proven ability to expand territories, influence decision-makers and lead a complex deal lifecycle.

Strong new-business development track record with direct platform sales experience.

Deep understanding of programmatic sales and platform-specific challenges

Exceptional presentation, organization, storytelling, and interpersonal communication skills.

Entrepreneurial and goal-oriented, with a passion for digital media and a strong drive to deliver results through collaboration and innovation.

Familiarity with CRM systems and sales pipeline management.

BA / BS degree required.

Compensation

Compensation Range : $240,000 – $260,000 annually (maximum); final offer may be below target range based on candidate profile. Compensation structure is a 50 / 50 split between base salary and variable incentive.

Employees at all levels are expected to :

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Support a culture of inclusion in how you work and lead.

Do what's right for each other, our customers, investors and our communities.

Disclaimer :

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills :

Leadership; Cross-Functional Collaboration; Sales; Communication; New Business Development

Salary :

Primary Location Pay Range : $141,241.60 - $211,862.40

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission : $125,000.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

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