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Rochester Red Wings is hiring : Social Media Manager in City of Rochester

Rochester Red Wings is hiring : Social Media Manager in City of Rochester

Rochester Red WingsCity of Rochester, NY, United States
30+ days ago
Job type
  • Full-time
Job description

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This range is provided by Rochester Red Wings. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

60,405.00 / yr - $70,000.00 / yr

Social Media Manager

The Rochester Red Wings are looking for a Social Media Manager who understands that great content is only part of the equation — the real power comes in knowing how platforms work , what counts , and how to build meaningful, long-term audience engagement.

This is a hands-on, high-impact role responsible for leading our digital presence across platforms — combining strategic planning with creative execution, data-informed thinking, and a deep understanding of what fuels platform algorithms and fan behavior.

What You’ll Do :

  • Lead the development and execution of a content calendar across TikTok, Instagram, Threads, X (Twitter), Facebook, and YouTube
  • Create platform-native content that aligns with our promotions, ticketing pushes, merchandise drops, and storytelling goals
  • Monitor and respond to real-time trends, audience signals, and algorithm shifts to adjust content formats and publishing cadence
  • Ensure all content is optimized based on how each platform prioritizes visibility (completion rate, saves, shares, engagement rate, etc.)
  • Collaborate with video editors, designers, and department leads to shape a unified digital voice for the Red Wings
  • Track performance across all channels and provide actionable insights to guide future strategy

Who You Are :

  • A content strategist and creator in one — equally comfortable building a plan and producing a Reel
  • Deeply familiar with the ranking signals and mechanics behind each platform’s algorithm (e.g., watch time, interaction types, SEO)
  • Capable of balancing long-term brand-building with short-term performance goals
  • Passionate about sports, community, and building authentic digital relationships
  • A skilled writer who understands brand tone, brevity, and timing

    • Required Qualifications :

  • 1-2 years of experience managing social media accounts for a brand, team, or entertainment property preferred
  • Advanced knowledge of content performance drivers and platform algorithm behavior
  • Proficient in Adobe Premiere Pro and Photoshop
  • Ability to create short-form video, graphic assets, and copy for different audiences
  • Comfortable working nights, weekends, and game days
  • Advance understanding of baseball and baseball content.

    • Compensation :

    This is a full-time, in-person salaried position with a pay range of $60,405–$70,000 , commensurate with experience and qualifications. In addition to base salary, this position includes a comprehensive benefits package. The role reflects the fast-paced, event-driven nature of working in professional sports — including nights, weekends, and game days — and requires a high level of ownership, creativity, and execution.

    If you’re obsessed with content — not just creating it, but understanding why it works and how it spreads — this is your opportunity to lead the digital voice of one of Minor League Baseball’s most historic organizations.

    Seniority level

    Seniority level

    Entry level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

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