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Senior Director of Marketing

Senior Director of Marketing

Good Times BurgersGolden, CO, US
19 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Job Title : Senior Director of Marketing

Location : Hybrid (Denver-based preferred)

Company : Good Times Restaurants Inc.

Brands : Good Times Drive Thru & Bad Daddy’s Burger Bar

Reports To : Chief Executive Officer

Job Type : Full-Time, Exempt

About the Role

Good Times Restaurants Inc. is seeking an experienced, strategic, and creative Senior Director of Marketing to lead all marketing efforts for two beloved brands : Good Times Drive Thru and Bad Daddy’s Burger Bar . This role offers the opportunity to drive growth and guest engagement through brand strategy, campaign leadership, digital innovation, and menu R&D collaboration.

This is a high-impact position for a marketing leader who is equal parts visionary and operator—with a love for bold ideas, high standards, and a passion for the guest experience.

What You’ll Do

Brand Strategy & Campaign Leadership

  • Own and evolve brand positioning for each concept.
  • Lead integrated marketing campaigns, LTO promotions, and loyalty program strategy.
  • Develop annual and quarterly marketing calendars with clear KPIs and ROI tracking.
  • Manage visual brand standards and ensure consistency across all touchpoints.

Digital & Social Media

  • Develop and execute digital strategy across websites, email, paid media, and loyalty.
  • Oversee social content creation, calendars, and community engagement.
  • Monitor reputation platforms (Google, Yelp, etc.) and ensure timely guest response.

    • Innovation & Menu Development

  • Collaborate with Culinary, Operations, and Beverage teams on R&D process.
  • Analyze trends and guest data to guide new product testing and rollouts.
  • Manage budgets and performance reporting for all innovation efforts.

    • Team Leadership & Development

  • Lead and mentor a team of Brand Managers, Digital Marketing Manager, Graphic Designer, and Beverage Director.
  • Shape team structure, recruit talent, and create development plans.
  • Guide workflow processes, project management, and agency relationships.

    • Executive & Cross-Functional Collaboration

  • Represent Marketing on the Senior Leadership Team and in board presentations.
  • Align closely with Culinary, Operations, Finance, and HR on cross-brand initiatives.
  • Lead crisis communications and protect brand reputation.

    • What You Bring

  • 8+ years in multi-unit restaurant or hospitality marketing, including leadership experience.
  • Strong brand-building skills across digital, social, and traditional media.
  • Experience in campaign strategy, product innovation, and team management.
  • Excellent communication, project management, and analytical abilities.
  • A collaborative, creative spirit with a bias for action and a guest-first mindset.

    • Why Join Us

  • Play a key role in shaping two fast-growing, fun, food-forward brands.
  • Collaborate with passionate teams and executive leadership.
  • Competitive salary, bonus potential, and benefits package.
  • A culture that lives its values— Respect, Hospitality, Integrity, and Ownership.

    • Good Times Restaurants Inc. is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We are committed to fostering a diverse and inclusive workplace.?If you require a reasonable accommodation during the application or interview process, please contact us at hr@gtrestaurants.com .?

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