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Shopper Marketing Associate
Shopper Marketing AssociateSlate Milk • Boston, MA, United States
Shopper Marketing Associate

Shopper Marketing Associate

Slate Milk • Boston, MA, United States
3 days ago
Job type
  • Full-time
Job description

Responsibilities

Retail Media & Campaign Management

  • Support execution and optimization of paid media programs across Retail Media Networks, including Roundel (Target), Walmart Connect, Kroger Precision Marketing, Instacart Ads, and Amazon Marketing Cloud.
  • Partner with media agencies and internal teams to develop and monitor sponsored search, display, and video campaigns that drive conversion.
  • Track performance metrics such as ROAS, CTR, CPC, and sales lift; provide insights and recommendations to improve efficiency.
  • Assist in building audience strategies and creative briefs aligned with brand and retailer priorities.
  • Maintain retail media budgets and flight calendars.

Point of Sale & In-Store Execution

  • Manage POS development and ordering — from creative briefs to production timelines.
  • Coordinate with vendors and field teams to ensure timely delivery and installation of materials across retailers.
  • Support in-store demos, retail events, and promotional activations (e.g., TPRs, coupons, sampling).
  • Work with agencies and internal teams to ensure brand consistency and quality across all shopper-facing touchpoints.

    • Syndigo & Product Content Management

  • Maintain and update product content, imagery, and data across Syndigo, ensuring retailer accuracy and compliance.
  • Collaborate with cross‑functional teams to optimize digital shelf presentation, SEO, and product discoverability.
  • Audit retail product listings to ensure content accuracy and consistency across platforms.

    • Reporting & Insights

  • Compile and analyze post‑campaign reports to measure success and identify learnings.
  • Support shopper insights projects, helping translate data into actionable recommendations.
  • Monitor competitive activity across key retailers.

    • Cross‑Functional Collaboration

  • Partner with Marketing, Sales, and Ops to align shopper plans with broader marketing initiatives.
  • Support retailer presentations, sell‑in decks, and seasonal strategy planning.
  • Maintain marketing calendars, budget trackers, and shared assets.

    • Requirements

  • 1–3 years of experience in Brand Marketing, Retail Media, or Digital Marketing (CPG or agency preferred)
  • Working knowledge of RMNs (Roundel, Walmart Connect, Instacart, Kroger 8451, AMC, etc.)
  • Understanding of Syndigo, content syndication platforms, or digital shelf management a plus.
  • Strong project management and organizational skills with attention to detail.
  • Analytical mindset — comfortable working in Excel and interpreting campaign metrics.
  • Excellent communication skills, both written and verbal.
  • Ability to manage multiple projects in a fast‑paced, entrepreneurial environment.

    • Compensation

  • Salary, equity, 401K, benefits
  • Product and swag

    • Company Background

  • In late 2017, Co-Founders Manny and Josh teamed up to help give chocolate milk a clean slate. After a successful Kickstarter, an appearance on Shark Tank, and two years of R&D, Slate launched in late 2019. What began as an idea to make healthier chocolate milk has quickly evolved into one of the nation’s fastest growing protein drink brands, sold in 20,000 stores nationwide and online.

    • Contact

  • Please send all cover letters and resumes to careers@slatemilk.com

    • #J-18808-Ljbffr

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