Specialist – Communications and Social Media

Job Category

Regular Support Staff

FVTC Worksite

Appleton Main Campus

Hours Per Week

40

Note to internal applicants : Do not apply via this portal. Login to your Workday Account and Find Internal Career Opportunities through the Internal Portal.

Job Description Summary

This position collaborates with Communications and Content Manager to plan write and publish social media content ensuring positive brand reputation and audience engagement. Creates and measures digital marketing campaigns develops creative designs and produces marketing materials including video content and written copy aligning with college branding and goals.

Job Description

Essential Functions and Responsibilities

The following duties are primarily performed and are essential for this position. Employees are expected to be able to perform each of these job duties satisfactorily to be qualified for the position. Other duties may be required and assigned.

• Working with Communications and Content Manager facilitates the day-to-day content and publishing activities associated with the colleges social media platforms to include content planning writing and publishing; monitors social media platforms and responds / triages inquiries and comments to ensure a positive brand reputation and engages in social listening with audiences to build and ensure brand loyalty.
• Writes and curates editorial content for the online newsroom of the college website.
• Develops written and designed communications for a variety of other marketing initiatives : college magazine social media website articles scripts etc. following the editorial calendar and college marketing priorities.
• Writes creative marketing copy and integrates text and visual images in a creative consistent manner to align with other college communications.
• Interviews alumni employers students and community members for articles and testimonials creating content for use in marketing sales and media materials.
• Utilizes effective storytelling skills for creative writing projects.
• Utilizes technology to create on-the-go videos and social media content.
• Collaborates with AV team on photo and video project needs.
• Consults and coordinates projects with other department staff to best meet college goals and customer needs including project quality consistency with the College brand and project due dates.
• Works with marketing team in measuring results of marketing and communications efforts and implements changes in future work.
• Creates digital marketing and advertising campaigns for social media and other evolving digital media platforms as needed. Builds the ads utilizing various marketing technologies and measures results of campaigns. Produces creative design that is consistent with college marketing strategy and brand position and effectively communicates the reasons for the recommended course of action.
• May design printed materials including ads flyers postcards small brochures and similar products. Prepare electronic files to meet the requirements for digital use and of outside vendors and for production purposes.

Minimum Qualifications

Education and / or Experience Requirements :

Social Media

Licenses Certifications and Other Requirements :

In evaluating candidates for this position Fox Valley Technical College may consider a combination of education training and experience which provides the necessary knowledge skills and abilities to perform the duties of this position.

Work Environment

Work environment may change based upon college needs.

Physical Requirements

EOE / ADA Statement

Fox Valley Technical College (FVTC) is an Equal Opportunity Employer (EOE). In compliance with the Americans with Disabilities Act (ADA) FVTC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Nothing in this job description limits managements right to assign or reassign duties and responsibilities to this job at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar related or a logical assignment to the position. The job description does not constitute an employment agreement or affect the at-will nature of the employment arrangement between the employee and company and is subject to change by the employer as the needs of the employer and requirements of the job change.

Additional Information

Starting Range : $24.53 - $28.86 per hour

Pay is based on a multitude of factors including experience qualifications education relevant certifications internal equity and market data.

Note : Internal applicants wage will be based upon the applicable compensation guidelines.

At Fox Valley Technical College we recognize employees as key contributors to our mission and are committed to fostering a culture of fairness transparency and excellence. Our total rewards philosophy ensures equitable compensation and benefits supporting a highly engaged workforce. Our comprehensive benefits package includes medical dental and vision insurance along with retirement contributions to the Wisconsin Retirement System and 403(b) / 457 plan options. Employees enjoy paid time off sick leave holidays bereavement leave and recess periods. We offer life and disability insurance with options for additional coverage. Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs. Professional development opportunities include training certifications and tuition reimbursement. Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic dental clinic fitness center Parent / Child Center (onsite child care) library café printing services Trilogy Salon & Spa and more.

Fox Valley Technical College is an Equal Opportunity / Affirmative Action institution providing equal opportunity to all persons including members of underrepresented racial and ethnic backgrounds females veterans and individuals of all abilities.

For questions regarding the Colleges nondiscrimination policy contact : Rayon Brown - (Affirmative Action) (sex-based discrimination or harassment) or Dan Squires - (Disability related discrimination).

Required Experience :

IC

Key Skills

Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Hourly Salary Salary : 24 - 28