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Senior Director Digital Sales
Senior Director Digital SalesThomson Reuters • Madison, WI, US
Senior Director Digital Sales

Senior Director Digital Sales

Thomson Reuters • Madison, WI, US
20 hours ago
Job type
  • Full-time
Job description

Sr. Digital Sales Director

This position will lead a high-performing digital sales organization while owning the digital sales strategy and execution for the Corporates segment. This leader sets vision and go-to-market strategy, drives new customer acquisition and expansion, in partnership with Product, Marketing, Partnerships & Alliances, Solution Consulting, and Professional Services to deliver consistent revenue growth and exceptional customer outcomes across direct and digital channels.

Key responsibilities :

  • Leadership and strategy for a new digital sales team
  • Digital sales and e-commerce
  • Customer acquisition, growth, and retention
  • Operational excellence and reporting
  • Achievement of annual revenue and renewal goals

Location : Remote position, can be based in the US or Canada

About the role : In this opportunity, as Sr. Digital Sales Director you will :

  • Operational excellence and reporting : Maintain forecast accuracy, linearity, and pipeline coverage; enforce CRM hygiene and data-driven cadence. Produce regular business reviews covering forecast / pipeline, product mix, digital performance, and NPS / health. Continuously improve processes to enhance efficiency, win rate, and cycle time.
  • Mindsets and behaviors : Customer obsessed : Centers decisions on customer value and outcomes. Challenge & commit : Debates rigorously, aligns quickly, and executes with urgency.
  • Growth mindset : Experiments, learns fast, and scales what works.
  • People leadership : Recruit, develop, and retain diverse talent; build succession plans. Set clear expectations, coach to competencies, and recognize performance. Foster an inclusive, high-energy culture with strong collaboration across regions and functions.
  • Tools and platforms : CRM and sales engagement : Salesforce; analytics and experimentation : Tableau / Power BI, Adobe Target, Optimizely : Marketing / E-commerce : Marketing automation platform, SEO / SEM tools, Shopify / Magento / WooCommerce; Collaboration : AI, project management platforms
  • Key success measures (KPIs / OKRs) : Sales performance : total revenue, team quota attainment, average deal size, win rate, sales cycle length, YoY revenue growth; Net revenue retention : upsell / cross-sell revenue, Net Dollar Retention, renewal rate, churn rate.; Digital performance : traffic, CVR, AOV, ROAS, CAC, CAC : CLTV ratio, cart abandonment, digital revenue growth.; Customer outcomes : CSAT, NPS, customer health score, references / case studies.; Operational excellence : forecast accuracy, linearity, pipeline coverage and build, CRM hygiene.; Talent : team engagement / morale, attrition / retention, productivity per AE / AM, ramp time.; Partner attach rate and partner-sourced / influenced pipeline.
  • About you : You're a fit for the role of Sr. Digital Sales Director, if you have :

  • 10+ years in B2B commercial sales with 4+ years leading digital sales teams; proven success in new logo acquisition and expansion.
  • 4+ years owning or co-owning digital / e-commerce sales motions (B2B and / or B2C), including conversion optimization and performance marketing.
  • Demonstrated expertise in solution selling and negotiation for software / technology (including services).
  • Strong command of sales processes, account planning, and complex deal orchestration; comfortable with executive selling.
  • Proficiency with analytics and experimentation (A / B testing) and tools such as Salesforce, Tableau / Power BI, Adobe Target / Optimizely; familiarity with Shopify / Magento / WooCommerce is a plus.
  • Excellent executive communication, stakeholder management, and cross-functional leadership.
  • High adaptability in fast-paced, high-growth environments; strong work ethic and results orientation.
  • Bachelor's degree required; MBA or relevant advanced degree is a plus.
  • Travel required 25-30% to include international locations
  • What's in it for you?

  • Flexibility & Work-Life Balance : Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
  • Career Development and Growth : By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
  • Industry Competitive Benefits : We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
  • Culture : Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values : Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
  • Social Impact : Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
  • Making a Real-World Impact : We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
  • In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceed the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits : optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The target total cash compensation range varies across locations. For any eligible US locations, unless otherwise noted, the target total cash compensation range for this role is $252,000 - $468,000. This is inclusive of both base pay and any target sales incentive. Pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay and any target sales incentive are part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This job posting will close 01 / 03 / 2026.

    Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

    We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

    As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson

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