Outbound Lead Generation Specialist (Cold Email Focus)

Cold Email Outreach / Outbound Lead Generation Representative

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign monitoring and response handling)

About the Role :

Our client is seeking a Cold Email Outreach Specialist to generate pipeline through highly targeted outbound email campaigns. This role is responsible for writing effective copy, building prospect lists, managing deliverability, monitoring metrics, and passing warm leads to sales teams. The specialist ensures campaigns are strategic, compliant, and performance-driven, with a constant focus on improving conversion rates.

Responsibilities

Prospect List Building :

• Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases.
• Segment contacts by persona, industry, geography, and ICP (ideal customer profile).
• Validate and clean lists using tools like NeverBounce, ZeroBounce, or Clearout.

Email Campaign Creation :

Deliverability Management :

Campaign Optimization :

Lead Qualification & Handoff :

Compliance & Best Practices :

What Makes You a Perfect Fit :

Required Experience & Skills (Minimum) :

Ideal Experience & Skills :

What Does a Typical Day Look Like?

A Cold Email Outreach Specialist's day revolves around building, running, and optimizing outbound campaigns. You will :

In essence : you are responsible for ensuring outbound email campaigns are strategic, compliant, and consistently delivering new qualified opportunities to the sales pipeline.

Key Metrics for Success (KPIs) :

Interview Process :