Analyst II - Marketing & Digital Strategy

Analyst II - Marketing & Digital Strategy

Location : Denver, PA, US, 17517

Workplace Environment : Hybrid

Company : UGI Utilities, Inc

At UGI Utilities, Inc. we believe in providing a superior range of energy products and services to our customers in a safe, affordable manner. As our energy needs evolve, UGI will be there providing safe and reliable service that brings warmth and comfort to our 750,000 customers in 45 counties in Pennsylvania and 1 county in Maryland.

We strive to reflect the communities we serve by attracting and retaining top talent, while maintaining a diverse workforce that embraces our culture of safety, service, and integrity. As an employee of UGI Utilities, you can expect a competitive total compensation plan and comprehensive benefits. Employees work in a collaborative environment, have upward mobility opportunities, and the ability to enjoy a true work life balance.

Position Summary :

This position owns the content development and maintenance of all external facing assets on www.ugi.com to enable growth marketing, provide essential customer information and ensure regulatory compliance. The position develops and maintains marketing automation within Salesforce Marketing Cloud, serving as a consultant to Sales, Outreach, Energy Efficiency / Conservation, and Customer Service colleagues, advising these teams on the optimal ways to reach their respective goals via digital tactics. They will recommend and implement best fit marketing strategy to increase customer enrollment in low-income customer assistance programs, prepare and execute monthly energy efficiency promotional content for social media and email marketing to meet energy efficiency rebate program goals, and deploy all ad hoc customer success campaigns in response to the department's needs. Responsible for compiling reports and analytics regarding effectiveness of efforts. This position will provide administrative and analytical support of key programs and metrics to achieve Sales / Marketing goals and Regulatory obligations.

Principal Accountabilities :

WordPress Data Administration : Develop and maintain content associated with www.ugi.com, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements.

Marketing Cloud Administration : Manage marketing automation, email marketing and SMS / text campaigns in support of Growth Marketing, Sales / New Customer Acquisition, Customer Success, Energy Efficiency / Conservation and Outreach / Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns.

Marketing Program Coordination : Provide support for development of marketing plans. Assist with development and implementation of targeted marketing campaigns, including coordinating creative development, coordinate production with third party production vendors, communication with sales teams, campaign tracking and reporting. Create and manage data and lists for marketing programs. Create reports, graphs, tracking and analysis of other marketing programs as well as data on customers, savings calculator input factors, and other key metrics.

Website Enhancement Coordination : Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of functionality and optimization of experience, as needed. Initiatives may include Live Chat, Outage Map, Online Account Center, etc.

Reporting and Analysis : Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement. Process and pull reports for all digital campaign expenses.

Knowledge, Skills and Abilities :

Experience administering WordPress website content

Experience with Adobe and HTML

Experience with marketing automation and CRM tools

Proficient in Microsoft Office suite

Knowledge of Search Engine Optimization and Search Engine Marketing

Familiarity with Organic and Paid Social Media tactics

Knowledge of SAP Functions

Knowledge of Customer Service policies, programs and procedures

Qualifications :

Education : Bachelor's degree or relevant business experience. Concentration in Marketing preferred.

Length of Experience : At least five years direct experience.

UGI Utilities, Inc is an Equal Opportunity Employer. The Company does not discriminate on the basis of race, color, sex, national origin, disability, age, gender identity, sexual orientation, veteran status, or any other legally protected class in its practices.

Successful applicants shall be required to pass a pre-employment drug screen as a condition of employment, and if hired, shall be subject to substance abuse testing in accordance with UGI policies.

As a federal contractor that engages in safety-sensitive work, UGI cannot permit employees in certain positions to use medical marijuana, even if prescribed by an authorized physician. Similarly, applicants for such positions who are actively using medical marijuana may be denied hire on that basis.

Nearest Major Market : Lancaster

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