Marketing Analyst

A company is looking for a Marketing Analyst with experience in marketing analytics and customer insights for a remote position. Key Responsibilities : Build and refine customer segments based on behavior and preferences Support campaign targeting and planning by aligning insights with marketing activities Track and optimize segment performance through analysis and reporting dashboards Required Qualifications : Up to 6 years of experience in marketing analytics or business analysis Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau) Experience with CRM and marketing automation tools (e.g., C4C, Adobe / Marketo) Familiarity with lifecycle marketing and B2B / B2C campaign planning BA / BS degree in Marketing or Life Sciences with relevant marketing experience