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Marketing and Content Strategist

Marketing and Content Strategist

MeristemFair Oaks, CA, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

This isn’t just a job, it’s a calling!

Our mission at Meristem is to prepare young adults on the autism spectrum to build a strong sense of self, develop an enhanced social capacity, and create a life of increased social and economic independence. We strive to create a world where the unique capabilities of adults on the spectrum are respected and appreciated. We facilitate the ability of adults with autism to have full and meaningful lives, with ample opportunities for mainstream employment and independent living.

We operate a small college-like campus in Fair Oaks that houses many of our students full-time. We are seeking an experienced marketing / communications professional who is creative and dedicated to Meristems’ mission.   The Marketing and Content Strategist is responsible for developing, creating, and sharing Meristem’s transformative work across Meristem’s website, social media, and public outreach. This new position is an integral team member in being responsive to program needs, marketing events, and creatively marketing Meristem’s social enterprise businesses, including the Meristem Cafe and the Transformative Autism Program (TAP).

Meristem is a great place to work and grow. We all work together, motivating those around us with our commitment to high standards. At Meristem, we have a terrific work culture and provide the opportunity to work in a beautiful setting with an amazing purpose.

Location :            9200 Fair Oaks Blvd. Fair Oaks, CA 95628

Status :                Exempt, Full-time

Schedule :           Monday–Friday 8 : 00 am – 5 : 00 pm (some evenings / weekends for

occasional development events)

Our compensation shows how much we value our team!

Salary :              $60,000 - $70,000  annually

Job Responsibilities :

Content Creation & Storytelling

  • Develop and manage a content calendar aligned with strategic priorities for Meristem, Transformative Autism Program (TAP), and Meristem Cafe
  • Capture original photos, videos, and student / partner stories to create reels, blog posts, newsletters, and social media content
  • Lead social media engagement across Instagram, Facebook, and LinkedIn; track and optimize post performance for all Meristem brands
  • Manage podcast and video series promotion; lead editing and distribution
  • Write, design, and distribute monthly newsletters and digital updates across internal and external audiences
  • Layout and distribute the Meristem Monitor , a weekly email newsletter to Meristem families and staff
  • Support Meristem public relations under the leadership of the Development Director by drafting press releases and maintaining media lists

Website & Digital Marketing

  • Maintain and update the meristem.pro, tapautism.org, and meristemcafe.com websites (WordPress)
  • Coordinate email campaigns and segmented list outreach
  • Track analytics and make data-informed adjustments to improve engagement
  • Event & Social Enterprise Marketing

  • Design digital and print materials for events, campaigns, and social enterprise promotions.
  • Drive event marketing strategy to increase attendance and visibility for campus events and
  • fundraisers
  • Develop compelling marketing for Meristem’s Cafe, herbal product line, and campus bed and
  • breakfast (B&B)
  • Represent Meristem at public events; attend and document key moments (occasional
  • evenings / weekends)
  • Oversee Meristem collateral and branded material, and coordinate reorders
  • Strategic Collaboration

  • Collaborate across departments to identify “story-worthy” moments
  • Support sponsorship, benefit delivery, and donor communications alongside the Development Team
  • Coordinate with contractors for web design, graphic design, or PR support as needed
  • Contribute to student enrollment, donor engagement, scholarship outreach, and employer outreach strategies
  • Qualifications :

  • 2-5 years of experience in a marketing or communications role
  • Experience with WordPress CMS and email marketing tools like MailChimp, including SEO and web accessibility standards
  • Experience with graphic design principles and tools like Canva and Adobe Suite, including video editing software
  • Proficient in Google Suite (Gmail, Google Docs, Sheets, etc.) and customer relationship management databases, i.e., Bloomerang
  • Knowledgeable of social media best practices
  • Maintain and enforce photo permission records
  • Superior verbal and written communication skills
  • Ability to think of creative solutions in evolving situations
  • Engage in regular self-development work as a part of the Meristem culture
  • Ability to live 50 pounds
  • Ability to move in uneven terrain on campus as needed to capture content
  • Initiate research and evidence-based assessment of marketing strategies
  • Lived experience with or interest in the neurodiverse / autistic population
  • Ability to learn and understand Waldorf education principles and approaches – preferred
  • Pre-Employment Background and Drug Test Required

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