Digital Campaign Manager

BROAD FUNCTION AND SCOPE OF THE POSITION :

• The Digital Campaign Manager serves as the main point of contact for both external and internal customers, overseeing the successful execution of campaigns and activities on the Affinity Group NXT technology platform.
• The manager ensures that all efforts align with specific business objectives and deliver results that meet or exceed expectations.
• This role is integral to stakeholder engagement, campaign management, compliance, and continuous improvement.
• PRINCIPAL CONTINUING RESPONSIBILITIES Stakeholder Engagement Interact with all necessary stakeholders to gain a thorough understanding of business objectives.
• Maintain close collaboration throughout the process to ensure campaign strategies are fully aligned with client goals.
• Campaign and Activity Management Plan, coordinate, maintain, monitor, and report on the entire portfolio of campaigns and activities—past, current, and pending.
• Integrate and prioritize individual campaigns within the broader scope of ongoing initiatives.
• Objective Definition and Documentation Define specific objectives, methods, and timelines for each campaign or activity.
• Document all details, such as through campaign briefs, to ensure clarity and accountability.
• Customer Collaboration Collaborate intensively with customers to define target audiences, campaign messaging, insights, and compelling offers.
• Focus on specificity, personalization, and maximizing interest from the operator perspective.
• Team Coordination Assist the Campaign Designer and Digital Sales Analyst in obtaining all agreed-upon customer inputs, including necessary approvals.
• Ensure both roles execute responsibilities in accordance with campaign objectives and established timelines.
• Timeline and Risk Management Define, monitor, and maintain agreed-upon timelines for all campaigns and activities.
• Communicate any risks or changes promptly to relevant stakeholders.
• Compliance and Best Practices Stay current with all legal and ethical digital sales and marketing requirements.
• Ensure the platform remains compliant at all times and promote industry best practices.
• Training and Platform Improvement Provide training and collaborate with others, particularly Client Managers, on the use of the platform.
• Recommend, test, and monitor improvements to the platform to support ongoing innovation and efficiency.
• Reporting and Continuous Improvement Present reports to stakeholders on campaign performance and outcomes.
• Stay up to date with best practices, user feedback, and AI-generated performance insights to drive continuous improvement.
• Documentation & Knowledge Management Systematically document campaign processes, learnings, and platform enhancements for future reference and training.
• Maintain up-to-date resources and materials for team use.
• Data Analysis & Visualization Analyze campaign data and present actionable insights to stakeholders using dashboards and visualizations.
• Use analytics to inform strategy and optimize campaign outcomes.
• Market & Trend Analysis Monitor market trends, competitor activities, and industry developments to inform campaign strategies and platform enhancements.
• EDUCATION AND EXPERIENCE REQUIREMENTS Bachelor’s degree in marketing, business analytics, communications, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital campaign management, marketing operations, or related roles.
• Demonstrated success in managing complex digital campaigns and stakeholder relationships.
• Experience with digital marketing platforms, analytics tools, reporting software, and compliance monitoring.
• Strong analytical, problem-solving, and cross-functional collaboration skills.
• Excellent verbal and written communication skills.
• CANDIDATE QUALIFICATIONS / COMPETENCIES Stakeholder Engagement & Relationship Management Campaign Planning, Execution & Optimization Objective Definition & Documentation Customer Collaboration & Personalization Team Coordination & Leadership Timeline & Risk Management Compliance & Best Practices Training & Platform Improvement Reporting, Analytical Skills & Data Visualization Market & Trend Analysis Documentation & Knowledge Management  Continuous Improvement Mindset  Communication Excellence The Affinity Group is an Equal Opportunity Employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.
• We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
• All employment is decided on the basis of qualifications, merit, and business need.
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