Product Marketing Manager

Product Marketing Manager - Generative AI

Do you dream about how AI / ML will change the world? In this role, you’ll have the chance to be part of the team creating this new future and powering the next decades of creativity through advancement in Generative AI.

Firefly is Adobe’s newest category spanning across : New products (web and mobile application, new modules like Firefly Boards), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand). It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.

We are looking for a product marketer with passion and expertise in driving awareness and engagement around Generative AI models and products through creative online and offline

activations.

The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously develop strategic points of views and programs on Firefly’s value proposition, messaging and offerings to drive positive sentiment and consideration.

What You'll Do

• Strategy : Contribute to Adobe Firefly thought leadership strategy to continue driving awareness of Firefly’s leadership in the creative Generative AI space
• Strategic execution : Execute on the thought leadership strategy, by producing a series of online and offline activations including educational content, blogs, white papers, case studies, third party events, community activations, and other high impact content. Comfortable demoing Generative AI products at third party events.
• Content marketing : In partnership with Communications, Social Media, Brand Partnership and Events teams and others, develop content formats and distribution tactics for thought leadership initiatives to increase awareness and consideration of Firefly models, products, features and services.
• Research insights and claims : Gather research and customer insights to influence current and future capabilities. Keep up to date overall Firefly narrative
• Advocacy : Serve as the internal and external evangelist for Firefly, creating powerful messages and showcasing the benefits and capabilities of Generative AI at Adobe. Engage with industry innovators to establish Adobe’s leadership in the Generative AI space and stay abreast of constantly evolving trends
• Go To Market : Engage in the development and execution of go-to-market (GTM) strategies for Adobe Firefly

Requirements