Growth Marketing Manager (Social)

Job Description

Job Description

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2024 alone, an estimated 1 in 86 U.S. households received an Everlywell test, solidifying our spot as the #1 at-home testing brand in the country. And we’re just getting started. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are looking for an experienced Growth Marketing Manager to own all things social : paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers.

You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative  team.

What You'll Do - Paid Social :

• Lead strategy for paid social and test and learn roadmap
• Build go to market strategies on paid social for new product launches across multiple health categories
• Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
• Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
• Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
• Scale our new TikTok program and identify key optimization and creative opportunities
• Support our B2B2C media tests on Meta, requiring geo lift experimentation

What You'll Do - Influencer Marketing :

Who You Are :

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.