CRM Solutions Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve peoples health. Were always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. Youll also have access to :

Career development with an international company where you can grow the career you dream of.

Employees can qualify for?free medical coverage in our?Health Investment Plan (HIP) PPO?medical plan in the next calendar year.

An excellent retirement savings plan with a high employer contribution

Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.

A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. Thats why were focused on helping them manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our sensing technology

As a CRM Solutions Manager, you will be responsible for Veeva activities within in the U.S. Commercial ADC business, including onboarding, development, vendor relations, user management, reporting, and marketing enablement through CLM (Closed Loop Marketing). The role will also drive channel integrations, Next Best Action strategies, and analytics initiatives to deliver a unified, consistent, and best-in-class digital experience.

As the CRM Solutions Manager, you will work with cross-functional teams to operationalize GTM strategies, prioritize enhancements, manage timelines, and coordinate with Abbott stakeholders in the US. You will be responsible for reporting system performance, adoption metrics, and enablement progress to ADC senior management.

This is an onsite Opportunity in Alameda, CA.

What You'll Work On :

Projects include :

Managing Veeva CRM platform administration and requirements.

Enabling omnichannel marketing integration and CLM content deployment.

Developing advanced reporting and analytics dashboards for sales and marketing.

Implementing Next Best Action strategies to optimize sales engagement.

Supporting AI-driven initiatives for personalization and predictive insights.

System Configuration & Maintenance Ensure the Veeva CRM platform is properly configured, updated, and compliant with business and regulatory requirements.

User Management & Support Handle onboarding, permissions, troubleshooting, and training to keep users productive and engaged.

Data Integrity & Reporting Maintain clean, accurate data and deliver actionable dashboards and reports for decision-making.

Integration & Enablement Connect CRM with marketing, Veeva Vault PromoMats (Closed-Loop Marketing), analytics, and other systems to enable seamless workflows and omnichannel engagement.

Process Optimization & Governance Identify inefficiencies, enforce best practices, and implement improvements to maximize CRM adoption and ROI.

Oversee vendor relationships and coordinate development efforts for CRM enhancements.

Drive adoption of Next Best Action strategies and marketing automation workflows.

Partner with analytics teams to design dashboards, reports, and predictive models.

Support AI-driven initiatives for personalization and engagement optimization.

Serve as a mentor and change agent for CRM best practices and marketing enablement.

Accountability / Scope / Budget

Responsible for strategic CRM administration and marketing enablement initiatives impacting U.S. Commercial ADC.

Projects under this role will have material business impact, influencing sales effectiveness and marketing ROI.

Highly visible role accountable for liaising with management, driving alignment on key decisions, and reporting to senior leadership.

Will lead a matrix team with a high degree of accountability to ensure timely delivery and adoption of CRM capabilities.

Experience Youll Bring

Required

Bachelors or Masters degree in Information Systems, Business, or related field.

Minimum of 4 years of relevant work experience.

Experience in CRM administration (Veeva strongly preferred) and marketing technology integration.

Strong understanding of CRM data models, user management, and compliance requirements.

Experience with API integrations (REST / SOAP) and middleware tools for connecting CRM to marketing and analytics platforms.

Knowledge of reporting and analytics tools (e.g., Tableau, Power BI) and data governance best practices.

Understanding of regulatory compliance (FDA, ISO, HIPAA) and data privacy standards.

Experience with CLM (Closed-Loop Marketing), omnichannel / optichannel marketing, and analytics platforms.

Ability to synthesize complex requirements and work cross-functionally with business, IT, legal, privacy, compliance and vendor stakeholders.

Excellent interpersonal and communication skills; proven ability to influence stakeholders.

Preferred Qualifications :

Experience with enterprise solutions and migrations in healthcare, medical devices, or pharmaceuticals.

Hands-on experience with Veeva CRM, Salesforce (Apex, SOQL), SQL, JavaScript, and API integrations.

Familiarity with AI / ML concepts and their application in CRM and marketing.

Knowledge of agile methodologies and sprint-based delivery.

Experience working in a global environment with cross-time-zone collaboration.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com / Abbott and on Twitter @AbbottNews.

Divisional Information

Medical Devices

General Medical Devices :

Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine ?ngersticks.

CRM

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Diabetes

Were focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.

Vascular

Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.

Neuromodulation

Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.

Structural Heart

Structural Heart Business Mission : why we exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

EP

In Abbotts Electrophysiology (EP) business, were advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

HF

In Abbotts Heart Failure (HF) business, were developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.

Diagnostics

Were empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbotts diagnostics instruments, providing lab results for millions of people.

Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.

Our Point of Care diagnostic portfolio spans key heath and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology.

Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Our rapid diagnostics solutions are helping address some of the worlds greatest healthcare challenges.

Nutrition

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac, PediaSure, Pedialyte, Ensure, and Glucerna to help them get the nutrients they need to live their healthiest lives.

The base pay for this position is $112,000.00 $224,000.00. In specific locations, the pay range may vary from the range posted.