Search Engine Marketing Senior Strategist

Description : About Us

4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.

Position Overview

Were seeking a data-savvy, hands-on Search Engine Marketing Marketing Senior Strategist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). Youll architect, execute, and optimize campaigns across Search, Shopping, PMax / AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. Youll partner with Marketing, Merchandising, Product / Engineering, and Account Management / Sales, and manage a performance agencywhile staying fully hands-on and tying customer and product insights and details to granular campaign management.

Key Responsibilities

Build & Optimize Paid Media (Google-First)

• Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency) : Search, Shopping / PMax, YouTube, Display / Discovery.
• Manage Google Merchant Center and drive product feed optimization via third-party feed management tools.
• Ensure robust conversion tracking ( GA4, GTM, enhanced conversions, offline imports ) and accurate revenue / lead attribution, supported by internal and external analytics resources.
• Serve as the point of contact for external platform representatives and support resources
• Run continuous tests : ad copy / creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified.
• Stay informed on platform changes and performance marketing best practices.

Analytics, Measurement & Insights

Cross-Functional Collaboration

Requirements : Qualifications

Must-Have

Nice-to-Have

What Youll Love About Working Here

4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees.

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