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Paid Media / Social Media Manager
Paid Media / Social Media ManagerAlphalete Athletics • Missouri City, Texas, United States
Paid Media / Social Media Manager

Paid Media / Social Media Manager

Alphalete Athletics • Missouri City, Texas, United States
16 days ago
Job type
  • Full-time
Job description

About Us

Alphalete is a premium activewear and lifestyle brand. We exist to inspire confidence and empower individuals to become their best selves through performance-driven products and purposeful storytelling.

We are seeking a Social Media Manager who is not only passionate about social platforms but also deeply knowledgeable about the e-commerce and apparel industry. This role requires a strategic thinker and creative leader who can elevate Alphalete’s brand presence across all social channels, engage our global community, and drive measurable business impact.

What You’ll Do

  • Develop and execute  a comprehensive social media strategy that grows brand awareness, engagement, and revenue across Instagram, TikTok, YouTube, X, and emerging platforms.
  • Lead content planning, calendar management, and publishing  to ensure consistent, on-brand messaging that resonates with our community.
  • Coordinate the distribution of social and advertising content  across multiple channels, including social

media, email, website, and partner platforms — ensuring timely and accurate placement of campaign assets.

  • Partner with creative, design, and other teams to produce high-quality, trend-forward content that reflects Alphalete’s voice and vision.
  • Maintain an organized inventory of marketing assets  to ensure all content is current, accessible, and aligned with brand standards.
  • Stay ahead of social trends, platform updates, and competitor activity to keep Alphalete at the cutting edge of the digital landscape.
  • Oversee community engagement strategy, ensuring timely, authentic, and brand-consistent interactions.
  • Collaborate with e-commerce and the media team to align organic social with paid campaigns, product launches, and promotions.
  • Ensure all distributed advertising materials meet brand guidelines , providing final quality assurance checks across platforms.
  • Track, analyze, and report  on key metrics (engagement, growth, conversions, ad performance) to optimize performance and inform future campaigns.
  • Occasionally assist with setting up promotional displays or supporting events and partner activations.
  • Support the marketing team in brainstorming and implementing new advertising and content initiatives.

    • What We’re Looking For

  • 5+ years of proven social media management experience, preferably in e-commerce, fashion, or activewear.
  • Strong organizational and time-management skills, with the ability to manage large volumes of content and deadlines.
  • Deep understanding of digital storytelling, brand building, and community engagement.
  • Track record of growing audiences and delivering measurable results across multiple social platforms.
  • Ability to work cross-functionally with creative, e-commerce, and marketing teams.
  • Experience with content management systems and social media scheduling tools.
  • High attention to detail, especially when reviewing content for accuracy and alignment with brand standards.
  • Excellent leadership, communication, and project management skills.
  • Proficiency with social media analytics, scheduling, and monitoring tools.
  • Passion for fitness, lifestyle, and fashion is a strong plus.
  • Familiarity with tools such as Canva, Adobe Creative Suite, or inventory management systems is a bonus.

    • Why Join Alphalete

  • Be part of a fast-growing global brand with a loyal, passionate community.
  • Collaborate with a driven, creative, and forward-thinking team.
  • Competitive salary, performance-based bonuses, and benefits package.
  • Exclusive employee discounts and access to new product launches.
  • Opportunities for career growth and development within a dynamic company.
  • Occasional travel opportunities for campaigns, events, or brand partnerships.
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    Social Media Manager • Missouri City, Texas, United States

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