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Marketing Manager - Audience Marketing - Remote Job at Mayo Foundation for Medic

Marketing Manager - Audience Marketing - Remote Job at Mayo Foundation for Medic

Mayo Foundation for Medical Education and ResearchRochester, MN, United States
5 days ago
Job type
  • Full-time
  • Remote
Job description

Why Mayo Clinic

Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic.

Benefits Highlights

  • Medical : Multiple plan options.
  • Dental : Delta Dental or reimbursement account for flexible coverage.
  • Vision : Affordable plan with national network.
  • Pre-Tax Savings : HSA and FSAs for eligible expenses.
  • Retirement : Competitive retirement package to secure your future.

Responsibilities

Translates business goals into AJO / AEM-powered personalization strategies. Defines segmentation, triggers, and personalization logic to deliver the right content to the right user at the right time, supporting demand generation.

The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients. The manager will be responsible for day-to-day operations to build, execute, measure and monitor marketing strategies, tactics and plans to support Mayo Clinic's mission, strategic plan, and business objectives. Significant marketing experience and a deep knowledge of project management is required for success.

The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization's mission and vision. Responsibility for measurement and reporting and assigned marketing budgets.

The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs. The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operation excellence.

The Marketing Manager has strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate and mentor others, including external vendors. The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others. May manage vendor and / or agency relationships and functions as the lead in the vendor selection process.

Main Job Duties and Responsibilities

  • Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
  • Facilitate market research to determine market requirements for existing and future products.
  • Evaluate and analyze customer research, current market conditions and competitor information.
  • Identify and develop deep understanding of target audience needs and be an advocate for product, service or project.
  • Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results
  • Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment.

    • Qualifications

    Minimum qualifications :

  • Bachelor's degree in Business Administration or related field
  • 5 years of marketing experience.
  • Experience in all aspects of developing and managing marketing strategies and budgets
  • Project management experience in implementing tactical marketing programs
  • Comprehensive digital marketing skills

    • Preferred qualifications :

  • M.B.A. or equivalent Master’s degree preferred
  • Experience with growth marketing, with proven track record of driving adoption, engagement, or retention.
  • Excellent analytical and communication skills.
  • Entrepreneurial approach, high tolerance for ambiguity.
  • Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
  • Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
  • Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
  • Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
  • Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
  • Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
  • Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
  • Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity

    • Key Competencies

  • Excellent written and verbal communication skills
  • Collaborative skills
  • Formal presentation skills
  • Organization and planning skills
  • Strategic and critical thinking skills
  • Data analysis and management skills
  • Problem analysis and problem-solving skills
  • Team leadership
  • Persuasiveness
  • Adaptability
  • Creativity
  • Judgment and decision-making skills
  • Knowledge of marketing technologies & best practices

    • Additional Job Duties and Responsibilities

    Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesis finding to plan development

  • Develop and implement marketing plans and projects for new and existing products and services. Expand on existing plans to include digital marketing platforms.
  • Manage the execution for marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics.
  • Manage complex and cross-functional projects through entire project life cycle.
  • Define and manage relevant marketing budgets.
  • Create and deliver marketing presentations.

    • Coordinate and act as a liaison with external agencies and manage vendor and / or agency relations / selection process.

  • Monitor industry best practices and make recommendations for continuous improvement.
  • Ability to mentor and manage direct reports.

    • This vacancy is not eligible for sponsorship / we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

    Exemption Status

    Exempt

    Compensation Detail

    119,454.40 - $173,222.40 / year. Education, experience and tenure may be considered along with internal equity when job offers are extended.

    Benefits Eligible

    Schedule

    Full Time

    Hours / Pay Period

    Schedule Details

    M-F 8am-5pm. 100% remote role, the employee must live within the US.

    Weekend Schedule

    International Assignment

    Site Description

    Just as our reputation has spread beyond our Minnesota roots, so have our locations. Today, our employees are located at our three major campuses in Phoenix / Scottsdale, Arizona, Jacksonville, Florida, Rochester, Minnesota, and at Mayo Clinic Health System campuses throughout Midwestern communities, and at our international locations. Each Mayo Clinic location is a special place where our employees thrive in both their work and personal lives. Learn more about what each unique Mayo Clinic campus has to offer, and where your best fit is.

    Equal Opportunity

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status or disability status. Learn more about the 'EOE is the Law' . Mayo Clinic participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

    Recruiter

    Laura Percival #J-18808-Ljbffr

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