Sr Social Media Specialist

Job Description

Job Description

Are you a highly social-savvy individual who lives and breathes social media? Do you possess an innate understanding of how to build and engage online communities? Are you an expert in leveraging the latest AI tools to create impactful social media strategies and streamline execution? If so, we're looking for a dynamic and forward-thinking Sr Social Media Specialist to join our growing team!

This role is pivotal in owning our entire organic social media process. You will be responsible for developing and executing innovative social media strategies, managing a comprehensive content calendar, and overseeing our brand presence across multiple platforms and location-specific pages. The ideal candidate is a specialist in current and emerging social media platforms and a highly savvy AI user, adept at using artificial intelligence to enhance content creation, analyze performance, and accelerate all aspects of social media management.

• Please note, this role is on-site at our Phoenix Corporate Office, located at 3254 E Broadway Rd, Phoenix AZ 85040

What You'll Do :

Develop and Execute Organic Social Media Strategy : Design and implement a comprehensive organic social media strategy aligned with brand objectives, target audience, and market trends. This includes platform-specific strategies for channels such as Instagram, Facebook, TikTok, X (formerly Twitter), LinkedIn, Pinterest, YouTube, and other relevant platforms.

Content Calendar Management : Create, manage, and meticulously maintain a detailed content calendar for all social media channels, ensuring a consistent and engaging flow of content that aligns with marketing campaigns, company announcements, and cultural moments. Coordinate with internal teams (e.g., marketing, content creators, design) to ensure timely asset delivery.

Multi-Location Page Management : Oversee and manage social media presence for multiple location-specific pages, tailoring content and engagement strategies to resonate with local audiences while maintaining brand consistency.

Content Creation & Curation (AI-Enhanced) : Develop compelling, high-quality, and platform-native content (text, images, short-form video, stories, etc.). Leverage AI tools for content ideation, generation, optimization (e.g., headline suggestions, copy improvements, image enhancement), and repurposing across platforms.

Community Engagement & Management : Monitor all social media channels for mentions, comments, and messages. Engage with our community in a timely, authentic, and on-brand voice. Foster a positive and interactive online environment, manage online reputation, and identify opportunities for user-generated content.

AI-Powered Social Media Management : Proactively identify, evaluate, and implement cutting-edge AI tools and technologies to enhance all aspects of social media management. This includes using AI for :

Content Creation : Generating draft posts, creating visuals, scriptwriting for videos.

Analytics & Insights : Advanced sentiment analysis, trend prediction, audience behavior analysis, competitive intelligence.

Automation & Efficiency : Scheduling posts, automating responses (where appropriate), streamlining workflows, identifying optimal posting times.

Performance Optimization : A / B testing content variations, optimizing for platform algorithms.

Performance Analysis & Reporting : Define key performance indicators (KPIs) for organic social media efforts. Utilize platform analytics and AI-powered analytics tools to track, measure, and report on the performance of social media campaigns and content. Provide actionable insights and recommendations for continuous improvement.

Trend Monitoring & Platform Specialization : Stay relentlessly up-to-date with the latest social media trends, algorithm changes, emerging platforms, new features, and best practices. Develop a deep specialization in the nuances of each core social media platform.

Collaboration : Work closely with the broader marketing team to ensure social media strategies are integrated with overall marketing goals and campaigns. Liaise with customer service and sales teams as needed.

What You'll Bring :

Proven experience as a Social Media Specialist, Social Media Manager, or similar role with a strong portfolio showcasing successful organic social media campaigns and community growth.

Demonstrable expertise in managing and growing presence on major social media platforms (Instagram, Facebook, TikTok, X, LinkedIn, etc.).

Exceptional AI Proficiency : Documented experience and high-level skills in utilizing a variety of AI tools for social media management, including but not limited to content creation (e.g., Jasper, Copy.ai, ChatGPT), image / video generation / editing (e.g., Runway, Pictory, Canva AI), analytics (e.g., Sprout Social AI, Hootsuite Insights with Owly AI), and automation / scheduling (e.g., Buffer AI, FeedHive). Ability to quickly learn and adapt to new AI technologies.

Highly Social Savvy : An intuitive understanding of online culture, social media etiquette, and what makes content engaging and shareable on different platforms. Passionate about social media and its power to connect and influence.

Experience in developing and managing detailed social media content calendars.

Experience managing social media for businesses with multiple locations or sub-brands is highly desirable.

Strong understanding of social media KPIs, analytics, and reporting.

Excellent written and verbal communication skills, with a keen eye for detail, grammar, and tone.

Creative thinker with strong content creation and curation abilities.

Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

Strong 1 organizational and time-management skills.

INDA1

Benefits and other cool stuff :

A1 Garage Door (and affiliate companies) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Compensation Range : $70K - $100K