Marketing Lead (SaaS)

Marketing Lead

We are seeking a highly motivated and experienced Marketing Lead to spearhead end-to-end marketing efforts for our AI customer service tool tailored for Shopify. As the Marketing Lead, you will play a pivotal role in driving brand awareness, customer acquisition, and revenue growth through strategic marketing initiatives.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to promote our AI customer service tool to Shopify store owners.
• Conduct market research to identify key trends, competitor analysis, and customer insights to inform marketing strategies.
• Collaborate with stakeholders to align marketing initiatives with business objectives.
• Manage the entire marketing funnel from lead generation to conversion, leveraging various channels including digital marketing, content marketing, email campaigns, social media, and events.
• Create compelling and innovative marketing collateral, including website content, landing pages, blog posts, case studies, whitepapers, and presentations.
• Analyze marketing performance metrics and KPIs, and use data-driven insights to optimize marketing campaigns for maximum ROI.
• Stay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve marketing strategies.