Brand Marketing Manager, Claude

About the role

We're looking for a Brand Marketing Manager to help position Claude as the preferred AI choice for sophisticated problem solvers—enterprise decision-makers and power users who demand more from their tools. This role sits at the intersection of brand strategy, product storytelling, and cultural leadership, translating Claude's technical capabilities into emotionally resonant narratives that drive both brand preference and business outcomes.

You’ll work across our highest-impact brand initiatives—from major campaigns to planned tentpole moments that assert our narrative in critical windows. You’ll partner closely with product, enterprise, and creative teams to ensure every brand touchpoint reinforces our positioning while driving tangible enterprise pipeline acceleration.

What You’ll Do :

Shape the Overarching Claude Brand Story :

• Lead the development of Claude’s overarching product narrative framework - the foundational story that connects technical capabilities to human impact across all audiences
• Craft compelling proof points that substantiate our positioning with concrete, emotionally resonant examples
• Translate complex AI capabilities into clear, differentiated brand narratives that resonate with both power users and enterprise decision-makers

Turn Product Moments into Brand Moments

Build the Brand × Enterprise Bridge

Quarterback Agency Partners

Own Brand Operations

You may be a good fit if you :

Strong candidates may also have :

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