Director, Product Marketing (Slack)

Overview

Director, Thought Leadership & Messaging – Slack (Salesforce). The role sits within the Product Marketing team and is responsible for shaping Slack's narrative, driving strategic messaging, and establishing Slack as a leader in the future of work through thought leadership, category creation, and analyst engagement.

Responsibilities

• Define, develop, and execute Slack's thought leadership strategy aligned with product roadmap, business objectives, and market trends.
• Identify industry trends, customer pain points, and competitive dynamics to inform the thought leadership agenda.
• Create Slack’s POV and position Slack as a leader in the future of work, enterprise collaboration, and AI in the workplace.
• Partner with cross-functional teams to ensure alignment and amplification of key messages.
• Translate Slack capabilities into clear narratives for customers, analysts, media, and internal stakeholders.
• Develop core messaging frameworks, value propositions, and proof points that differentiate Slack.
• Ensure consistent messaging across external and internal communications channels.
• Oversee thought leadership content development (whitepapers, research reports, executive presentations, blog posts, articles, webinars, etc.).
• Lead Slack’s digital content efforts and collaborate with PMM, sales, and external agencies to educate, inspire, and persuade.
• Collaborate with internal SMEs and PMM teams to produce high-impact content and measure effectiveness against performance data.
• Work with Analyst Relations to build relationships with key analysts and drive category creation and positioning.
• Develop analyst-facing narratives, briefings, and presentations that articulate Slack’s vision for the future of enterprise communication and collaboration.
• Leverage analyst insights to refine messaging and identify new thought leadership opportunities.

What You’ll Bring

Additional Information

Posting statements and equal opportunity employer information are included by Salesforce; accommodations are available for applicants with disabilities.

For more details on benefits, see Salesforce benefits information; salary ranges vary by location and role.

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