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Director of Brand Marketing

Director of Brand Marketing

AdvocareRichardson, TX, US
19 days ago
Job type
  • Full-time
Job description

The Director of Brand Marketing  will lead the development and execution of brand strategy, marketing campaigns, and go-to-market plans across our portfolio of nutrition and wellness products. This is a highly cross-functional and hands-on leadership role that requires strategic vision, operational excellence, and a passion for building brands with purpose. You will oversee a small but growing team, manage agency partners, and drive impactful work across DTC and retail channels, social media, PR, events, and influencer marketing.

Job Summary and General Duties :

Brand Strategy & Positioning

  • Own and evolve the overarching brand strategy, positioning, and architecture for all brands and products, ensuring a unified voice across DTC, retail, and digital.
  • Translate strategy into 360° marketing plans that drive awareness, consideration, and household penetration.
  • Develop breakthrough brand campaigns and partnerships that build cultural relevance and deepen consumer connection.
  • Collaborate with Product, Sales, and Finance to inform on product architecture strategy, ensuring formats and pricing align with consumer needs.

Go-to-Market Execution

  • Lead cross-functional go-to-market planning and execution for new product launches, monthly and seasonal campaigns, and promotional initiatives.
  • Align brand messaging across creative, product, digital, and sales teams.
  • Manage and optimize brand marketing budgets, ensuring alignment with strategic priorities and ROI targets.
  • Develop and manage the integrated marketing calendar, including cross-functional timelines and channel alignment.

    • Creative, Content, and Social Media

  • Work with the Creative team to develop and oversee brand look, feel, and voice across all creative assets and channels.
  • Guide the strategic vision and execution of organic and social media strategy, influencer marketing, and content creation, in collaboration with internal teams and agency partners.

    • Experiential & Events

  • Lead brand-building events, sampling programs, and experiential activations that bring the brand to life in culturally relevant and engaging ways.
  • Collaborate cross functionally to forecast campaign performance, assess ROI, and inform future brand investments.
  • Collaborate with cross-functional teams to ensure flawless execution and integrated amplification.

    • Earned and Paid Media

  • Lead the development and execution of traditional paid media strategies  ( TV, radio, print, out-of-home), ensuring alignment with brand objectives, target audience insights, and integrated campaign plans.
  • Own the PR strategy and manage day-to-day execution, including collaboration with PR agencies, development of messaging and press materials, and identification of media opportunities.
  • Monitor media coverage and deliver insights, reports, and recommendations to internal stakeholders.

    • Leadership & Development

  • Manage and collaborate with external agency partners (creative, media, PR, influencer) to ensure alignment with brand strategy and campaign goals.
  • Lead and develop a high-performing internal teams.
  • Foster a culture of creativity, accountability, and continuous growth.
  • Drive collaboration across product, digital, social, retention, creative, sales, and R&D teams.

    • Analytics & Insights

  • Use consumer insights, competitive analysis, and performance data to inform decision-making, optimize campaigns, and identify brand growth opportunities.
  • Define, track, and report on key brand health metrics.
  • Collaborate cross functionally to forecast campaign performance, assess ROI, and inform future brand investments.

    • Attributes :

  • Proven leader and mentor with the ability to attract and retain top talent, develop employees, transform teams, and drive project implementation, while fostering innovative thinking and creating efficiencies.
  • Subject matter expert.
  • Delivers high quality and customer service while demonstrating leadership courage, strong collaboration, and high achievement in consumer goods.

    • Knowledge and Skills Preferred :

  • 5-7 years of progressive experience in brand marketing, with at least 2–3 years in a leadership / management role at a CPG, functional beverage, nutrition, or wellness-focused company.
  • Proven success building and scaling omnichannel brands across DTC, retail, and digital ecosystems.
  • Strong experience leading social media, influencer marketing, PR, and experiential programs.
  • Hands-on experience launching new products and executing GTM plans.
  • Excellent leadership and team management skills, with a track record of mentoring and high-performing talent.
  • Strong creative eye and copy writing ability to collaborate with internal and external creative teams.
  • Data-driven and highly analytical, with strong business acumen.
  • Exceptional written and verbal communication skills.
  • Passion for health, wellness, and consumer-first brand building.
  • Entrepreneurial spirit with a bias for action and a desire to work in a fast-paced, mission-driven environment.
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    Director Brand Marketing • Richardson, TX, US