Product ManagerOptomi Professional Services • Dallas, TX, US

Product Manager

Optomi Professional Services • Dallas, TX, US

9 days ago

Job type

Full-time

Job description

Optomi, in partnership with leader in the telecom industry, is seeking an experienced and strategic Product Manager to lead the implementation, adoption, and optimization of CJA (Customer Journey Analytics) as part of our marketing technology transformation.

This role is responsible for enabling cross-channel customer journey orchestration and real-time personalization through Adobe's platform. You'll work closely with marketing, data, and technology partners to translate business goals into scalable capabilities that drive customer engagement.

Product Strategy & Roadmap

Define and own the product vision and roadmap for CJA
Translate marketing and business objectives into clear, actionable platform requirements.
Prioritize and manage feature delivery in partnership with stakeholders across marketing, data, and technology.
Collaborate with leadership to align CJA capabilities with the broader personalization and customer experience strategy.

Implementation & Platform Enablement

Lead the enablement, onboarding, and configuration of CJA

Partner with data modeling, systems administration, and marketing operations teams to ensure seamless integration and data flow.

Work with Adobe consultants and internal teams to design scalable architectures and use cases.

Define onboarding requirements for vendors and external partners to ensure proper platform usage.

help those to optimize cross-channel customer journeys that deliver personalized, timely, and relevant experiences.

Collaborate with decisioning and data teams to implement real-time decisioning and targeting capabilities.

Develop frameworks for journey testing, optimization, and performance measurement.

Enable marketing teams to activate and iterate on journeys within the platform.

Cross-Functional Leadership

Act as the bridge between marketing strategy and technical execution.

Partner closely with project management, data, IT, and marketing teams to ensure coordinated delivery.

Communicate progress, priorities, and dependencies clearly to stakeholders.

Work with analytics partners to ensure journey data is captured, modeled, and visualized to measure success.

Use insights to refine personalization strategies and inform future roadmap priorities.

What You'll Bring

3–7 years of experience in product management, ideally in MarTech, AdTech, or marketing automation platforms.

Hands-on experience or strong familiarity with Customer Journey Analytics (CJA)

Deep understanding of cross-channel customer journeys, personalization frameworks, and decisioning logic.

Experience partnering with marketing, data, and IT teams to deliver complex technology projects.

Proven ability to translate business goals into product capabilities and roadmaps.

Excellent stakeholder management, problem-solving, and communication skills.

Comfort working in a matrixed environment with multiple priorities and dependencies.

Nice to Have :

Customer Journey Analytics (CJA).

Familiarity with customer data platforms (CDPs), identity resolution, and real-time event streaming.

Background in data-driven marketing, marketing automation, or personalization strategy.

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Product Manager • Dallas, TX, US

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