NATIONAL SALES DIRECTOR, DIGITAL (REMOTE) - GDM - (WASHINGTON, DC / BALTIMORE, MD)

Job Summary / Description

The National Sales Director, Digital is responsible for driving large-scale digital revenue growth through direct client partnerships in key markets (Washington D.C., Pittsburgh, and Philadelphia, among others). This senior-level role focuses on cultivating and managing strategic relationships with high-value direct advertisers (non-agency). This position requires a proactive, consultative sales approach, deep digital expertise, and the ability to collaborate cross-functionally with internal teams to execute high-impact campaigns that deliver measurable results.

Duties / Responsibilities

• Own and execute the national digital sales strategy to achieve and exceed revenue goals.
• Identify, develop, and grow new business opportunities with mid-market to enterprise-level direct brands.
• Promote and position the full suite of digital advertising solutions, including Programmatic (Display, Video, Audio, CTV), Social, Search, and Omnichannel media.
• Lead consultative sales conversations, deliver data-driven proposals, and present strategic campaign recommendations to prospective clients.
• Partner cross-functionally with Account Management, Ad Operations, and Marketing to ensure seamless campaign execution and superior client outcomes.
• Maintain a deep understanding of digital media trends, emerging technologies, and the competitive landscape to inform client strategy and sales positioning.
• Accurately manage and report sales forecasts, pipelines, and business performance updates to leadership.
• Represent Gray Digital Media at key client meetings, industry events, and market engagements to strengthen brand presence and relationships.
• Collaborate with leadership to refine go-to-market strategies, pricing models, and product enhancements based on client feedback and market data.

Qualifications / Requirements

Preferred

How to Apply

If you feel you’re qualified and want to work with a great group of people, go to https : / / gray.tv / careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.

Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.

Additional Info

Gray Media is a drug-free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Job Details

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