Principal, Go-to-Market Strategy

Channel Marketing Strategy Manager

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster and Chamberlain , are found in 51+ million homes, and 14 million+ people rely on the myQ app daily.

This is a role within Chamberlain Group's Marketing group. A successful incumbent is an experienced channel strategy with a proven track record of developing effective partner go-to-market programs that accelerates new product adoption and fosters new behaviors that help achieve business objectives. This role will develop and execute a channel strategy that engages partners and drives revenue growth. Requires 7+ years in Marketing and / or Sales with a focus on channel strategy, operations or marketing and a minimum of a Bachelor's Degree in Business, Marketing or related field.

Job Responsibilities :

• Design and execute a channel marketing strategy for assigned business unit that achieves business objectives and considers approaches for marketing to, through and with our partners
• Manage partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities
• Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners
• Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams. Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution
• Coordinate cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance
• Drive business strategy by analyzing, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across partner segments and programs to accelerate achievement of revenue goals
• Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts
• Analyze competitor behavior to identify opportunities for continual improvement
• Analyze competitor behavior to continually optimize go-to-market strategies
• Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives
• Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights
• Collaborate with partner communications lead to maintain a quarterly communications calendar
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group's reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Requirements :

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.