Senior Director, ABM Strategy & Transformation

Senior Director, ABM Strategy & Transformation

HP is on a mission to redefine Account-Based Marketing (ABM), and we're looking for a trailblazing Senior Director to lead this transformation. In this role, you will strategically shape and execute ABM programs that drive revenue growth, strengthen customer relationships, and position HP as a best-in-class leader in ABM marketing.

We seek an innovative and data-driven leader with deep expertise in ABM methodologies, proven success in transforming marketing functions, and the ability to align marketing and sales to accelerate business growth.

Key Responsibilities

Strategic Vision & ABM Execution

• Develop and scale a high-impact ABM strategy, incorporating one-to-one, one-to-few, and one-to-many approaches.
• Align ABM initiatives with HP's overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
• Lead the shift from traditional marketing to an advanced ABM framework, including process redesign, technology optimization, and structural evolution.
• Partner with executive leadership to ensure ABM adoption across the organization.
• Drive marketing and sales alignment by implementing shared KPIs, account prioritization frameworks, and co-owned engagement strategies.
• Oversee the adoption and optimization of ABM platforms.
• Ensure seamless integration with CRM, marketing automation and analytics tools to enable precision targeting and real-time insights.
• Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth.

Leadership & Team Development

Performance Metrics & Growth Optimization

Market & Competitive Intelligence

Qualifications

Core Skills & Expertise

What We Offer

Why Join Us?

This is not just another ABM roleit's a strategic leadership opportunity to redefine how HP engages with its most valuable customers. If you're passionate about ABM innovation, sales alignment, and marketing transformation, we'd love to hear from you.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $183,650 - $275,450 annually with additional opportunities for pay in the form of bonus and / or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).