Regional Assistant Director of Admissions - Dallas

What We\'re Looking For

What We\'re Looking For Baylor University is seeking an Admissions Counselor in our Undergraduate Admissions department. This position specifically supports the mission of the university through providing guidance and counseling to prospective students to help achieve the freshman strategic enrollment management goals for each incoming class and term. The Regional Assistant Director of Admissions represents Baylor and coordinates regional recruitment in key markets, establishing new relationships and networks in those markets to gain application numbers through the enrollment funnel to attract students who are an academic, social and financial fit for Baylor University. This position will be based in and operate out of the Dallas area.

A bachelor\'s degree and four years of relevant work experience are required. A master\'s degree and five years of relevant experience are preferred. Additional education or experience will be considered in lieu of one another.

A valid Texas Driver License with a clear driving record of at least two years is required.

Applicants must currently be authorized to work in the United States on a Full-Time basis.

What You Will Do

• Manage a geographic territory and strategically work with prospective students within that territory from point of inquiry to final matriculation
• Use geo-demographic research, historical data, funnel reports and current enrollment trends while formulating territory-specific initiatives to drive enrollment
• Be an expert on all admissions policies & procedures; actively maintain a wealth of information about Baylor\'s academic / social / spiritual opportunities to personally and persuasively recruit students and tailor messaging to fit the audience
• Manage territory budget and strategize travel within territory to engage in high impact recruitment activities
• Plan and host small group events & recruitment and yield events by targeting prospective students in the territory
• Meet yearly enrollment goals as assigned. Maintain a dynamic and impactful presence year-round within the regional territory, ensuring consistent engagement and visibility
• Manage daily correspondence from prospective students using a wide variety of communication channels
• Use data to develop territory-specific outbound communication
• Counsel students on the nuances of the admissions process, especially regarding test-optional admissions
• Use persuasive techniques to encourage prospective students to act, such as visiting campus, completing their application, or selecting Baylor University as their final college choice
• Qualify prospective student leads and maintain accurate records of interactions in Slate throughout the enrollment funnel
• Meet with prospective students individually or in groups in office visits, while traveling in territory, or through a virtual platform to recruit throughout the enrollment process
• Leverage advanced Slate query techniques to identify application files to complete
• Review and evaluate complete files, make admission acceptance and denial decision recommendations, and prepare files to go to the admissions committee
• Utilize tools and resources in Slate to strategically personalize recruitment efforts to meet the individual needs of prospective students
• Counsel students regarding final college decision to enroll at Baylor
• Develop and maintain a financial aid strategy with intermediate-level financial aid knowledge, proficiently counseling students on common financial aid practices and Baylor-specific processes
• Develop a strategy to work with students throughout the financial aid process
• Review students within assigned territory and make scholarship recommendations while counseling students on merit-based scholarship eligibility, scholarship program opportunities, scholarship appeals, and outside funding opportunities
• Determine strategies and techniques to highlight the value of a Baylor education with prospective families while advocating and supporting their unique situation
• Properly train and complete increased conversations around the value and return on investment of higher education and financial literacy around how to finance a Baylor education
• Regularly cross-train with financial aid including the use of financial aid operating systems
• Create and sustain high-quality relationships with Baylor's feeder high schools; regularly updating college counseling staff at select high schools on Baylor's admission policies and university programs
• Communicate frequently with high school counselors regarding their applicants to drive file completion and post-acceptance to support and assist with questions about the enrollment process
• Work with Admissions Counseling Leadership team to administrate enrollment goals and strategic planning as needed
• Develop and execute an individualized admissions recruitment and sales strategy
• Achieve yearly territory goals and subgroups regarding Strategic Enrollment Management (SEM) populations and priorities
• Perform analysis regarding admission activities and results
• Maintain assigned duties to deliver results throughout the year to ensure strategies and tasks are completed
• Communicate with leadership about priorities and needs to ensure regional perspectives are integrated into the broader strategy
• Strategize high-impact recruitment initiatives in a highly competitive landscape
• Coordinate, manage & host outstanding off-campus recruitment events
• Strategically identify areas to host events, secure venues, process contracts, and develop new initiatives specific to the needs of regional markets
• Assist in creating and executing on-campus, university recruitment events requiring travel to campus for in-person events
• Offer virtual recruitment event opportunities to connect with prospective students and families throughout the enrollment process
• Serve on team leading the planning and execution of offering compelling admissions counseling presentations for students and families
• Partner with Baylor constituents in key markets to develop cohesive Baylor presence in territory
• Plan and host recruitment initiatives with Parent Engagement, University Advancement, Alumni Engagement, and other Baylor constituents
• Actively strengthen our presence and consistently engage with the regional admissions network in territory while driving strategic initiatives
• Strategically collaborate, communicate, and engage within the network as a form of professional development and resource sharing to meet common goals
• Lead and / or coordinate regional events and initiatives within the network and community such as school presentations, college fairs, application nights, etc.
• Provide training and support to regional staff to enhance their capacity and effectiveness
• Perform all other duties as assigned to support Baylor's mission
• Ability to comply with University policies
• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!

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