Director, Digital Strategy

Director, Digital Strategy

As Director, Digital + Social Strategy, you will be a senior strategic leader guiding brands in how to authentically show up and thrive in social and digital spaces. You will pair deep knowledge of consumer and cultural trends with an expert understanding of social media behavior, emerging platforms, and community-building strategies. You will lead insight-driven, social-first planning that translates data into compelling briefs, inspires creative teams, and drives measurable brand and business results.

This role is built for a strategic thinker who understands the pulse of culture and how audiences behave, connect, and create in social channelsand who can activate that knowledge to fuel impactful campaigns for consumer, lifestyle, and CPG brands.

Strategic Leadership & Consulting

• Lead the development of integrated, social-first strategies that align with brand objectives, audience behaviors, and cultural opportunities.
• Act as a senior advisor on digital and social strategy for priority consumer, lifestyle, and CPG clientsconnecting cultural intelligence with actionable marketing approaches.
• Monitor and interpret cultural trends, social media behaviors, platform updates, and community dynamics to identify opportunities for brand engagement.
• Build strategies that not only spark attention but also foster lasting brand communities across social channels.

Data, Insights & Creative Inspiration

Client & Business Development

Thought Leadership & Innovation

Team Leadership & Development

Qualifications

The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available.

Interested? We've got an opportunity for you.