Overview
Join to apply for the VP, Marketing & Distribution Technology role at myGwork - LGBTQ+ Business Community .
This job is with Sony Pictures Entertainment, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
The Vice President, Marketing & Distribution Technology will play a pivotal leadership role in defining and executing key strategic initiatives across Sony Pictures Entertainment. Reporting to the Sr. Vice President, Marketing & Distribution Technology , this executive will partner closely with cross-functional Marketing teams and senior business stakeholders to align technology solutions with strategic priorities. This role is responsible for planning and delivering against a dynamic product roadmap that enables innovation, enhances marketing effectiveness, and supports scalable growth across SPE. The ideal candidate will bring deep entertainment industry experience, a passion and command of MarTech platforms, and a proven ability to deliver impactful, business-aligned solutions.
Qualifications typically include a combination of education and relevant experience in marketing technology and leadership within entertainment or media organizations.
Key Responsibilities
- Strategic Leadership
- In partnership with SPE stakeholders, drive the vision, strategy, and execution of Sony Pictures' initiatives to deliver desired business outcomes.
- Lead a motivated team to champion innovative marketing strategies that deliver exponential business value across global B2C and B2B teams, channels, and platforms.
- Identify and communicate ongoing updates on overall SPE Marketing performance, industry trends and opportunities for growth.
- Technology & Innovation
- Oversee identification, evaluation and adoption of emerging technologies, services and best practices around CRM, channel optimization / automation and AI, SEO that map to business goals.
- Collaborate with Privacy, Legal, InfoSec to ensure risk management and compliance.
- Work with SPE IT teams to identify opportunities for support, integrations and shared responsibility.
- Execution & Delivery
- Lead cross-functional teams in delivering complex initiatives with timely execution and measurable business impact.
- Manage budgets, vendor relationships, and project portfolios for efficient resource allocation and ROI.
- Drive operational efficiency using automation, standardization, reuse and productivity improvements.
- Collaboration & Influence
- Build relationships with business groups, especially marketing, to understand issues, challenges, and opportunities.
- Act as a trusted advisor to internal stakeholders, translating marketing goals into technology capabilities.
- Foster a culture of collaboration, agility, and continuous improvement within the Marketing & Distribution Portfolio and across IT.
Qualifications
Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field preferred10+ years of progressive experience in marketing technology, digital marketing, or related fields with emphasis in the media or entertainment industry6+ years of senior leadership experience managing cross-functional and multidisciplinary teams within entertainment or media organizationsProven track record leading enterprise-level marketing technology initiatives that drive innovation and measurable business impact across both B2C and B2BDeep expertise in cloud-based marketing ecosystems such as Salesforce, Adobe Experience Cloud, and Google Marketing Platform, along with emerging SaaS solutionsAdvanced proficiency in CRM systems, marketing automation / AI tools, CDPs, CMS, analytics platforms, and SEO / SEM toolsExceptional communication, strategic influence, and executive presence to engage stakeholders at all levelsProven agility and resilience in fast-paced environments with a bias for innovation and transformationStrong project management skills with experience in Agile methodologies and organizational transformationCompensation & Benefits
The anticipated base salary for this position is $205,000-$285,000. This role may also qualify for annual incentive and / or comprehensive benefits. The actual base salary offered will depend on factors including qualifications, experience, education, certifications, and location.
Equal Opportunity
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
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Notes
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