Director Content and Engagement Strategy, CT Global Imaging

Job Description Summary

GE HealthCare is seeking a visionary and collaborative Director Content and Engagement Strategy CT Global Imaging to partner with our Global Imaging CT team to lead innovative content strategies that bring product innovation to life and engage diverse global audiences. This role blends strategic thinking creative execution and data-driven insights to deliver compelling content across digital traditional channels and commercial team.

As a trusted partner to Product Marketing you will translate product value propositions and market insights into impactful campaigns and buyer journey content that inspire action and advocacy. You will champion editorial excellence leverage AI-powered tools and foster cross-functional collaboration to ensure GE HealthCares innovations are clearly articulated and widely understood.

GE Healthcare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition turn ideas into world-changing realities and join an organization where every voice makes a difference and every difference builds a healthier world.

Job Description

Key Responsibilities

• Plan and Execute Integrated Awareness Strategy and Tool Kits for New Product Introductions (NPIs)

Own strategy planning and execution of awareness campaigns for flagship NPIs. Partner closely with regional teams and Product Marketing to deliver NPI toolkits that enable regional activation.

Work closely with Product Marketing to ensure activation plans reflect modality business priorities and the strategic marketing plan. Execute plans based on clear guidance from Product Marketing regarding messaging competitive and market insights audience strategy and business outcomes. Partner with digital and regional activation teams to implement optimal tactics and outcome-based strategies that deliver measurable impact.

Partner with Product Marketing research competitive intelligence and regional teams to develop deep context on the customer buyer journey (their jobs to be done). Map content strategy to key buyer stages to support demand generation funnel conversion adoption and advocacy. Create modular adaptable content for use across platforms and by our commercial teams ensuring relevance and impact throughout the customer lifecycle.

Personally contribute to writing key content and model editorial excellence. Build internal writing capabilities and minimize over-reliance on agencies.

Leverage AI tools for content ideation creation and performance analysis while ensuring brand compliance. Streamline content creation approval and distribution workflows to enhance efficiency and reduce time-to-market.

Monitor and analyze campaign and content ROI and business outcomes to inform future strategies.

Qualifications

Desired Characteristics

We expect all employees to live and breathe our behaviors : to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is an Equal Opportunity Employer .Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees

We will not sponsor individuals for employment visas now or in the future for this job opening. For U.S. based positions only the pay range for this position is $141600.00-$212400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills qualifications experience and addition this position may also be eligible to earn performance based incentive compensation which may include cash bonus(es) and / or long term incentives (LTI). GE HealthCare offers a competitive benefits package including not but limited to medical dental vision paid time off a 401(k) plan with employee and company contribution opportunities life disability and accident insurance and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is an Equal Opportunity Employer . Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided : No

Required Experience :

Director

Key Skills

Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 141600 - 212400