Senior Manager, Martech Developer

A company is looking for a Senior Manager, Martech Developer, Digital Banking.

Key Responsibilities

Design, implement, optimize, and maintain customer user journeys across SFMC and Segment

Support segmentation strategies to deliver personalized marketing campaigns and customer interactions

Own A / B testing and product analytics, leveraging data insights to improve marketing performance

Required Qualifications

Bachelor's Degree in Computer Science, Information Technology, Marketing, or a related field required; Master's Degree preferred

Minimum of 6 years of experience in development and / or operational management of client-facing technologies required

Understanding of marketing automation, digital advertising, customer data platforms, and content management systems

Expertise in developing new technical solutions and experience in marketing automation required

Proficiency in HTML, CSS, JavaScript, and SQL