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Marketing Data Scientist

Marketing Data Scientist

EvalueserveRaleigh, North Carolina, United States
30+ days ago
Job type
  • Full-time
  • Permanent
Job description

ElevateYour Impact Through Innovation and Learning

Evalueserve is a leading global company that develops innovativeand sustainable solutions for a wide range of clients, including more than 30%of the Fortune 500 companies. With a presence in more than 45 countries acrossfive continents, we excel in leveraging state-of-the-art technology,domain-specific AI solutions, and deep subject matter expertise to elevate ourclients' strategic decision-making and business impact. Our clients includeAmazon, Deutsche Bank, Johnson & Johnson, McDonald's, Microsoft, MorganStanley, Nestlé, Novo Nordisk, and Procter & Gamble.

We have 4,500+ talented professionals operating across 45countries, including India, China, Chile, Romania, the US, and Canada. Ourglobal network also extends to emerging markets such as the Middle East and therest of Asia-Pacific.

Recognized by Great Place to Work in India, Chile, Romania, theUS, and the UK, we offer a dynamic, growth-oriented, and open culture thatprioritizes flexible work-life balance, diverse and inclusive teams, and equalopportunities for all.

Watch this video to understand what it means to Elevate YourImpact at Evalueserve!

Whatyou will be doing at Evalueserve :

Department

Data Analytics

Job Title

Principal Consultant – Marketing Data Scientist

Location

Remote (U.S. or Canada)

Nature of Job

Full time, ongoing

Reporting To

Vice President

Important responsibilities in this role will include :

  • Work directly with one of our clients, a major retail firm, to assistwith their marketing analytics and data science initiatives.
  • Utilize marketing analytics and data science techniques todiscover key insights and deliver actionable recommendations for the client inthe experimentation area.
  • Build and utilize machine learning models to perform classification, regression, clustering, forecasting, etc.
  • Work with marketing and customer data to derive insights.
  • Help to evaluate the effectiveness of various marketingcampaigns.
  • Develop presentations and reports with relevant findings and beable to present findings to key stakeholders.

Skills we’re looking for :

  • Bachelor’s or advanced degree in Statistics, Data Analytics,Digital Marketing or related field, or equivalent relevant work experience.
  • 7-10 years of experience in retail media, digital media,marketing measurement and site / search analytics.
  • Industry experience with a Retail, CPG, or Marketing Analyticsfirm is preferred.
  • Be familiar with digital retail media campaign KPIs (ROAS,iROAS, CPC, CVR, CPM, SOV, AOV, ACOS, TACOS, impressions, reach, frequency,etc.)
  • Have experience with the ad-tech and mar-tech industry withextensive experience in measuring performance across the purchase funnel.
  • Ability to use tools such as Google Analytics, Adobe Analytics,Python, R, Spark, SQL, etc.
  • Possess the ability to build ML models to performclassification, regression, clustering, NLP, forecasting, etc.
  • Be familiar with display, omnichannel, video, CTV, social commerce, shoppable ads, etc.
  • Any working knowledge of marketing measurement approaches, i.e.econometric modeling, digital multi-touch attribution, experimental A / Btesting, predictive modeling, etc. is a plus.
  • Ability to work collaboratively to tackle complex problems.
  • Strong communications skills.

    • Want to learn more about ourculture and what it’s like to work with us? Write to us at [email protected]

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    Data Scientist • Raleigh, North Carolina, United States