Marketing Manager - Fulltime and Onsite - San Jose, CA (ADU Company -Residential Construction / Real Estate)

Job Title : Marketing Manager

Location : San Jose, CA United States - Onsite

Term : Full time and Permanent

Pay Ranges : $120,000 - $145,000 / year

Team Structure : Initial hire (0-1 direct reports), supporting the sales team

Role Overview

As Marketing Manager, you will be a key driver of our lead generation and sales enablement efforts. You’ll partner with the Sales team to build a robust pipeline of qualified leads, design and execute trade shows and offline events, and coordinate marketing initiatives that strengthen company's brand presence and customer acquisition. You will operate in a hands-on capacity—setting strategy, executing campaigns, measuring outcomes, and optimizing continuously.

Key Responsibilities

• Develop and execute a marketing strategy tied to sales targets and lead generation goals (volume, quality, conversion).
• Partner with the Sales team on lead hand-off processes, lead nurturing flows, and conversion tracking.
• Plan, coordinate and execute trade shows, conferences, home-building / ADU-industry events, open houses, customer-story showcases, and other offline marketing activities.
• Manage end-to-end event logistics : booth design, collateral development, vendor coordination, staffing plans, budget management, on-site execution and post-event follow-up.
• Create and oversee marketing collateral, presentations, brochures, signage, direct mail, event swag and other offline assets; ensure brand consistency and high-quality creative output.
• Establish and optimize lead-capture mechanisms at events, measurement frameworks, and reporting dashboards.
• Work cross-functionally with internal teams (sales, operations, design, product) to align messaging, value proposition, customer experience and marketing outcomes.
• Monitor, analyze and report on marketing metrics (lead volume, cost per lead, pipeline conversion, ROI of events) and provide actionable insights and recommendations for continuous improvement.
• Stay current on industry marketing trends, offline / experiential marketing best practices, competitive landscape and new event opportunities.
• Provide leadership and mentoring as the team grows (0-1 direct report for now), gradually building out capabilities for lead generation and event marketing.

Qualifications

Benefits :