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Email Campaign Manager (MailChimp)
Email Campaign Manager (MailChimp)GrowthAssistant • Virginia Beach, VA, US
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Email Campaign Manager (MailChimp)

Email Campaign Manager (MailChimp)

GrowthAssistant • Virginia Beach, VA, US
27 days ago
Job type
  • Full-time
Job description

Email Campaign Manager (MailChimp)

GrowthAssistant is seeking a dynamic and detail-oriented Email Campaign Manager (MailChimp). The role involves overseeing end-to-end email communications across five major listservs, ensuring audience segmentation, data centralization, and campaign optimization to support revenue and engagement goals. Collaborates with cross-functional teams to maintain email tools, ensure compliance (GDPR / CCPA), monitor KPIs, and advise on strategy, automation, and best practices. This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Role

  • Oversee all aspects of email communication to external audiences (community members, subscribers) across 5 major email listservs as the final touchpoint
  • Maintain list organization, leveraging automation and segmentation to ensure cross-pollination of lists
  • Ensure that relevant personal information obtained from various lists is centralized and available for targeting purposes
  • Maximize revenue opportunities on sponsored campaigns by collaborating with the branded editorial and integrated marketing teams
  • Maintain documentation on Mailchimp, or other email client, and conduct periodic trainings for all team members
  • Advise on overall campaign strategy and email marketing best practices for all key teams
  • Identify and evaluate GDPR / CCPA / privacy compliance and ensure compliance across all lists
  • Expand data collection efforts to ensure that we have a complete picture of open rates, clickthrough, and other key performance indicators
  • Monitor audience and campaign KPIs, and provide regular reporting on subscriber growth, email health, etc. for all email stakeholders, as well as weekly / monthly performance analysis
  • Evaluate current suite of communication tools, including Mailchimp, Mailmerge, and others, and make recommendations for changes as needed

The Requirements

  • Email HTML authoring skills
  • Experience with Mailchimp as well as other email tools in the space (Salesforce Marketing Cloud, Hubspot, Sailthru, etc)
  • Experience reviewing, updating and scheduling digital campaigns that include copy, code, creative review
  • Experience working with complex data structures and systems
  • Intermediate experience with Google Sheets
  • Nice to Have

  • Experience with Funnel or similar data management tool
  • SQL or Business Intelligence experience (Looker, Power BI, Tableau)
  • Experience with Sendgrid
  • Critical Soft Skills

  • Ability to meet deadlines, adhere to fast response times, and highly detail-oriented
  • Highly proficient in English speaking and writing
  • Has exceptionally high attention to detail you always double-check everything you do, and you make sure to follow the guidelines
  • Is very thorough obsessed with double-checking everything, testing, and making sure everything works properly
  • Compensation Range : ?60,000 to ?85,000 / month

    We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!

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    Campaign Manager • Virginia Beach, VA, US

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