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Director, Healthcare Provider Promotion Marketing
Director, Healthcare Provider Promotion MarketingGilead Sciences • Foster, California, USA
Director, Healthcare Provider Promotion Marketing

Director, Healthcare Provider Promotion Marketing

Gilead Sciences • Foster, California, USA
21 days ago
Job type
  • Full-time
Job description

At Gilead were creating a healthier world for all people. For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the worlds biggest health challenges and our mission requires collaboration determination and a relentless drive to make a difference.

Every member of Gileads team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions and were looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future you are the key driver in evolving our culture and creating an environment where every employee feels included developed and empowered to fulfil their aspirations. Join Gilead and help create possible together.

Job Description

Gilead is seeking a Director Healthcare Provider Promotion Marketing to champion the launch of our next groundbreaking HIV therapya novel combination of bictegravir and this role youll report directly to the Senior Director HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the HCP Promo Marketing Lead youll :

  • Drive bold creative campaigns that educate HCP and drive product adoption
  • Amplify clinical data and develop compelling stories to differentiate this novel product
  • Be at the forefront of healthcare innovation leveraging cutting-edge insights and fostering deep connections with our field sales team

If youre passionate about making a difference thrive in dynamic environments and want to help redefine whats possible in HCP marketing Gilead wants to meet you!

Role Overview & Responsibilities :

  • Support development of HCP personal promotion strategy and executional plan for BIC / LEN in the U.S. ensuring alignment with brand objectives and evolving market dynamics.
  • Lead development of materials and messaging for HCP personal promotion including call flows objection handling and sales tools tailored to a launch brand
  • Drive strategic planning and execution for HCP engagement for a launch product
  • Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives.
  • Lead market research projects in close collaboration with cross-functional partners.
  • Adapt and evolve global assets to meet U.S. HCP needs including messaging and campaign refinement.
  • Develop and refresh HCP promotional campaigns ensuring relevance and resonance with HCPs.
  • Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
  • Define and track marketing KPIs using data to drive continuous improvement and performance optimization.
  • Contribute to HIV portfolio strategy providing insights and recommendations on go-to-market approaches and cross-brand synergies.
  • Manage agency relationships and budgets ensuring high-quality output and fiscal discipline.
  • Collaborate cross-functionally with Regulatory Legal Medical Affairs CL&D II&D Global Marketing and Sales Leadership to ensure coordinated execution.
  • Collaborate with Global Partners to adapt and evolve assets and strategy to US HCP needs
  • Evaluate and evolve marketing systems and processes to support operational excellence and scalability.
  • Deliver compelling presentations to internal stakeholders and external audiences translating strategy into action.
  • Ensure compliance with all relevant laws regulations and internal policies.
  • Competencies and Expertise Required :

  • Track record of successful pharmaceutical / biotech marketing with launch experience preferred
  • Proven ability to leverage market insights from multiple data sources including market research advisory boards and field force input to uncover needs and develop opportunities
  • Experience with marketing strategy sales and regulatory policies and practices
  • Ability to conceive develop and implement multi-dimensional marketing and business plans
  • Proven ability in the execution of multiple / complex initiatives within the marketing mix which require tactful cross-functional execution
  • Strong verbal written and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Ability to successfully work with external agencies including advertising public relations and medical education vendors to develop programs and materials
  • Demonstrated ability to manage budgets with an understanding of expense budget planning and tracking
  • Qualifications and Preferred Experience :

    Required :

  • Bachelors degree with at least 12 years of marketing experience or
  • Masters degree or PhD with at least 10 years of marketing experience
  • Preferred :

  • An MBA with 10 years of pharma / biotech marketing experience
  • Experience in product launch and portfolio management
  • Collaboration with Field Sales Teams and / or direct pharmaceutical sales experience a plus
  • Knowledge of pharmaceutical regulatory requirements impacting marketing materials
  • Prior experience with advertising digital or communications agencies is advantageous
  • The salary range for this position is : $226185.00 - $292710.00. Gilead considers a variety of factors when determining base compensation including experience qualifications and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus discretionary stock-based long-term incentives (eligibility may vary based on role) paid time off and a benefits package. Benefits include company-sponsored medical dental vision and life insurance plans

    For additional benefits information visit :

    Eligible employees may participate in benefit plans subject to the terms and conditions of the applicable plans.

    For jobs in the United States :

    Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment and is dedicated to fostering an inclusive work environment comprised of diverse perspectives backgrounds and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race color religion national origin sex age sexual orientation physical or mental disabilitygenetic information or characteristic gender identity and expression veteran status or other non-job related characteristics or other prohibited grounds specified in applicable federal state and local order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973 the Vietnam Era Veterans Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990 applicants who require accommodation in the job application process may contact for assistance.

    For more information about equal employment opportunity protections please view the Know Your Rights poster.

    NOTICE : EMPLOYEE POLYGRAPH PROTECTION ACT

    YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT

    Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.

    Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

    Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

    For Current Gilead Employees and Contractors :

    Please apply via the Internal Career Opportunities portal in Workday.

    Required Experience :

    Director

    Key Skills

    Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 226185 - 292710

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    Healthcare Provider • Foster, California, USA

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