Head of Campaign Management

Head of Campaign Management

Req. #

24622

Job Family

MK - Marketing

Location

US-MA-Milford

Pay Range Minimum

USD $170,000.00

Pay Range Maximum

USD $283,000.00

Overview

Waters Corporation is seeking a strategic and result-driven Head of Campaign Management to lead a high-performing global team responsible for driving measurable growth across key markets.

In this role, you will oversee 3-4 leaders and their teams, each managing multiple campaigns that support Waters' Strategic Marketing Initiatives (SMIs). You will lead the design, execution, and optimization of global marketing campaigns that align with business priorities, accelerate growth, and generate high-quality MQLs that fuel the funnel and contribute directly to revenue.

As a cross-functional leader, you'll collaborate closely with Product Marketing, Sales, and Regional Marketing teams to ensure seamless alignment of strategy and execution across business segments. You'll champion data-driven decision-making, ensuring every campaign is designed to deliver measurable commercial impact and meaningful customer engagement.

If you're passionate about transforming insights into integrated marketing programs that deliver real business results, we invite you to join our team and help shape the next chapter of Waters' growth journey.

Responsibilities

• Lead Strategic Campaign Planning

Partner with Segment Leaders, Product Marketing, and Commercial teams to develop integrated campaign plans that drive strategic growth across key programs and new product introductions (NPIs). Ensure campaign objectives align with Waters' Strategic Marketing Initiatives (SMIs) and market expansion goals.

Provide strategic direction, clear prioritization, and hands-on coaching to a high-performing team of campaign specialists and managers. Ensure campaigns are executed with excellence-delivering funnel fill, high-quality MQLs, and measurable revenue impact aligned with business priorities.

Define and track performance indicators across the full funnel, including engagement, MQLs, SQLs, pipeline influence, and revenue contribution. Conduct monthly reviews of marketing leading indicators to inform data-driven decisions and ongoing channel optimization.

Collaborate with Product Marketing, Segment Stakeholders, and Content Teams to develop differentiated, persona-based messaging that resonates across regions, industries, and customer segments-ensuring clarity and consistency in all campaign communications.

Partner with Sales and Commercial Operations to ensure seamless lead capture, routing, nurturing, and conversion processes. Oversee campaign workflows to ensure MQLs and opportunities are accurately tracked and attributed, improving funnel velocity and conversion rates.

Develop and maintain actionable dashboards that provide visibility into campaign performance by channel, persona, region, and product. Lead weekly and bi-weekly performance reviews with segment teams, leveraging data to guide budget optimization and maximize marketing ROI.

Qualifications

What You'll Bring

A strategic mindset with the ability to translate business priorities into actionable marketing programs that deliver measurable commercial impact.

A passion for building and scaling campaign frameworks that drive alignment, efficiency, and consistency across global teams.

A proven ability to connect strategy with execution, balancing creative vision with data-driven decision-making.

The confidence to collaborate and influence across functions-from Product Marketing and Sales to Regional and Digital Marketing teams.

A growth-oriented perspective, focused on innovation, continuous improvement, and performance optimization.

A commitment to fostering a collaborative, high-performance culture that empowers teams to experiment, learn, and deliver results.

10+ years of experience in B2B marketing with a proven track record of leading integrated, multi-channel campaign strategies that drive measurable growth.

Demonstrated success in building, leading, and developing high-performing global marketing teams.

Deep understanding of demand generation, campaign orchestration, and funnel management across digital and traditional channels.

Proficient in CRM and marketing automation platforms, including Marketo, Salesforce, and Adobe Experience Manager (AEM).

Analytical and data-driven mindset, with experience developing dashboards and tracking campaign KPIs to inform strategic decisions.

Exceptional communication, stakeholder management, and cross-functional collaboration skills, with the ability to influence at all levels of the organization.

Company Description

Waters Corporation (NYSE : WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.

Key Words

#LI-Hybrid

#Campaign Design and Execution

#MQLs / SQLs / Funnel Optimization

#Pipeline Acceleration

#NPI Campaigns (New Product Introductions)

#Data-Driven Marketing

#Global Team Leadership

#Marketing Transformation

#Head of Campaign Management

#Director of Campaign Management

#Marketing Leadership

#Cross-functional Collaboration

#Global Marketing Operations

#Marketing Performance