Senior Director, Digital Strategy

A company is looking for a Senior Director, Digital Channel Strategy. Key Responsibilities Develop and execute a comprehensive digital channel strategy aligned with business goals Lead and inspire a team of digital marketing professionals while fostering a culture of innovation Establish KPIs and utilize data-driven insights to optimize campaigns and improve ROI Required Qualifications 10+ years of enterprise B2B marketing experience focused on demand generation or growth marketing Expertise in developing and measuring innovative demand generation programs across multiple channels Deep knowledge of digital marketing channels including SEM, SEO, and social media Experience managing complex budgets and forecasting Collaborative mindset with strong analytical skills to interpret data effectively